The Applebee's 'Topped & Loaded' Menu Upgrades Favorites
Michael Hemsworth — July 25, 2017 — Lifestyle
References: brandeating
Despite a distinct shift towards healthier eating lifestyles, consumers are still looking for ways to indulge which brands are responding to with options like the new Applebee's 'Topped & Loaded' Menu.
The new menu from the restaurant chain lets guests choose a protein base such as steak, chicken or pork and top it with a decadent topper that is packed with ample amounts of flavorful ingredients. The topper choices include Marinara Mozzarella Stick Topper, Bacon Beer Cheese Topper and the Cajun Shrimp Topper. Each one of the menu items also lets guests choose two sides to enjoy with their meal.
The Applebee's 'Topped & Loaded' Menu is set to be available for a limited-time at participating locations and starts at $10.99.
The new menu from the restaurant chain lets guests choose a protein base such as steak, chicken or pork and top it with a decadent topper that is packed with ample amounts of flavorful ingredients. The topper choices include Marinara Mozzarella Stick Topper, Bacon Beer Cheese Topper and the Cajun Shrimp Topper. Each one of the menu items also lets guests choose two sides to enjoy with their meal.
The Applebee's 'Topped & Loaded' Menu is set to be available for a limited-time at participating locations and starts at $10.99.
Trend Themes
1. Decadent Toppers - Opportunity for innovative brands to create indulgent topper options for restaurant menus, catering to consumers looking to indulge.
2. Customized Protein Bases - Potential for restaurant chains to offer customizable protein base options, allowing guests to choose their preferred source of meat.
3. Limited-time Menu Offerings - Chance for restaurants to generate buzz and drive foot traffic by introducing limited-time menu options with indulgent toppings.
Industry Implications
1. Restaurants - Restaurant industry can capitalize on the trend by adding indulgent topper options to their menu to entice customers.
2. Food Manufacturing - Opportunity for food companies to produce and supply indulgent toppers for restaurants looking to enhance their menu offerings.
3. Marketing and Advertising - Marketing agencies can assist restaurants in promoting limited-time menu offerings with indulgent toppers to attract a larger customer base.
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