Brands are introducing more culinary-forward surprises in their advent calendars
Trend - Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections. Realizing the emphasis on home-cooking during the holidays, brands see opportunity in the culinary-focused niche. This shift is motivated as companies seek to introduce a better curated selection of gift-giving occasions.
Insight - Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes. This is especially true for gift-giving occasions as shoppers wish for the product to not only mirror the taste and personality of the receiver but to also highlight the level of understanding in the relationship.
Insight - Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes. This is especially true for gift-giving occasions as shoppers wish for the product to not only mirror the taste and personality of the receiver but to also highlight the level of understanding in the relationship.
Workshop Question - What kind of advent calendar can your business launch for the holidays?
Trend Themes
1. Culinary-focused Advent Calendars - Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections, realizing the emphasis on home-cooking during the holidays.
2. Personalization for Gift Giving - Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes- especially for gift-giving occasions.
3. Eco-friendly Advent Calendars - While people of all ages love the surprises that come from advent calendars, consumers are choosing to invest in holiday countdowns that are as delightful as they are sustainable.
Industry Implications
1. Food and Beverage - The introduction of various culinary-themed advent calendars presents an opportunity to disrupt the food and beverage industry by attracting food enthusiasts as well as offering food-focused gift giving experiences.
2. Retail - The personalization trend presents a unique disruption opportunity for the retail industry, with companies offering products that tailor to the unique tastes of their consumers, ultimately growing brand loyalty and increasing sales.
3. Entertainment and Media - The rise of unconventional advent calendars presents an opportunity for companies in the entertainment and media industry to leverage pop culture trends and offer consumers a unique way to count down to the holidays.
