Harrods' Candy Advent Calendar Has Packaging That Lights Up
Laura McQuarrie — November 24, 2020 — Lifestyle
References: harrods & ca.hellomagazine
Harrods' Glow-in-the-Dark Candy Advent Calendar is a treat for all ages, as it's filled with sweet treats and a playful packaging design that lights up at sundown. The festive countdown contains everything from classic seasonal treats like candy canes to fizzy baubles, all of which are vegetarian-friendly and sure to satisfy those with a sweet tooth.
While kids of all ages have enjoyed candy advent calendars throughout the month of December for years on end, this glow-in-the-dark countdown offers a magic experience that creates excitement for both days and nights.
Along with the festive red Glow-in-the-Dark Candy Advent Calendar, Harrods also makes a Glow-in-the-Dark Chocolate Advent Calendar that shares daily milk chocolate treats and a green packaging design with stars and snowflakes that illuminate when it gets dark.
Image Credit: Harrods
While kids of all ages have enjoyed candy advent calendars throughout the month of December for years on end, this glow-in-the-dark countdown offers a magic experience that creates excitement for both days and nights.
Along with the festive red Glow-in-the-Dark Candy Advent Calendar, Harrods also makes a Glow-in-the-Dark Chocolate Advent Calendar that shares daily milk chocolate treats and a green packaging design with stars and snowflakes that illuminate when it gets dark.
Image Credit: Harrods
Trend Themes
1. Glow-in-the-dark Packaging - Developing packaging designs that light up at specific times can create new, exciting experiences for consumers.
2. Vegetarian-friendly Treats - Offering vegetarian-friendly holiday treats can expand a company's customer base to include those who may otherwise have dietary restrictions.
3. Non-traditional Advent Calendars - Creating unique and playful twists to traditional holiday products, such as advent calendars, can help differentiate a company from competitors and attract new customers.
Industry Implications
1. Confectionery - Developing new, vegetarian-friendly candies and chocolates and innovative packaging designs for season-specific products can diversify a company's offerings and set them apart in a crowded market.
2. Holiday Decorations - With non-traditional and unique takes on traditional holiday products like advent calendars, the holiday decorations industry has opportunities to refresh and expand their product portfolios and demographics.
3. Retail - Including creative and unique products in holiday merchandise offerings can attract new customers and drive seasonal revenue for retail stores.
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