Sugarfina's '8 Nights of Light' Shares a Tasting Collection of Sweets
Laura McQuarrie — October 9, 2019 — Lifestyle
Sugarfina's '8 Nights of Light' is a curated Hanukkah tasting collection from the candy brand that's full of sweets for enjoying each night when a candle is lit. Like an advent calendar, one drawer can be opened at a time to reveal a new treat that's Kosher-certified, such as sour candies, chocolate mints, berry-flavored jelly beans, dark chocolate sea salt caramels and more. Inside each drawer from the tasting box, there are four candy pieces to discover.
Known for its many giftable products, Sugarfina created this menorah-shaped countdown calendar to compound on the act of lighting a candle in the evenings to celebrate Hanukkah, offering a fun way for those with a sweet tooth to enjoy eight days of treats.
Known for its many giftable products, Sugarfina created this menorah-shaped countdown calendar to compound on the act of lighting a candle in the evenings to celebrate Hanukkah, offering a fun way for those with a sweet tooth to enjoy eight days of treats.
Trend Themes
1. Curated Tasting Collections - Opportunity for candy brands to create curated tasting collections for holidays and special occasions.
2. Interactive Advent Calendars - Opportunity to develop interactive advent calendars with hidden treats for a unique countdown experience.
3. Holiday Themed Giftable Products - Opportunity for companies to create holiday-themed giftable products that enhance seasonal celebrations.
Industry Implications
1. Candy - Disruptive innovation opportunities in the candy industry for creating unique and themed tasting experiences.
2. Gifts & Special Occasions - Opportunity to innovate in the gifts and special occasions industry by offering interactive and immersive products.
3. Food & Beverage - Innovation potential in the food and beverage industry for creating innovative packaging and themed products.
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