The Giffage App Allows for Simple Animated Editing of Static Images
M — November 20, 2015 — Social Media
References: itunes.apple & fastcodesign
Consumers that love to reference pop culture in their conversations can now turn to the Giffage app that applies a GIF keyboard to texting making the process of refreshing an animated series of static images virtually effortless. Everything is handled through the app so that users simply need to upload the Giffage keyboard to begin adding GIFs directly to text message conversations.
Giffage garners its singularity in the market thanks to its easy to use interface, intuitive set up and a lag-free design. Users can download the app and set it up to be a keyboard in their iOS systems. From there, the app can be accessed directly from the conversation and users can scroll through categories to find a GIF to instantly insert in conversation.
Giffage garners its singularity in the market thanks to its easy to use interface, intuitive set up and a lag-free design. Users can download the app and set it up to be a keyboard in their iOS systems. From there, the app can be accessed directly from the conversation and users can scroll through categories to find a GIF to instantly insert in conversation.
Trend Themes
1. Animated GIF Keyboards - The trend of incorporating animated GIF keyboards into messaging apps presents disruptive innovation opportunities for app developers to improve user experience and drive engagement.
2. Pop Culture References in Messaging - The trend of using pop culture references in messaging presents disruptive innovation opportunities for brands to capitalize on by creating branded GIFs and partnering with messaging apps to increase brand exposure.
3. Easy-to-use Interfaces in Apps - The trend of creating easy-to-use interfaces in apps, like Giffage, presents disruptive innovation opportunities for app developers to differentiate their product and improve user experience in their respective markets.
Industry Implications
1. Messaging Apps - The trend of using animated GIF keyboards presents disruptive innovation opportunities for messaging apps to improve their user experience and capture a larger market share.
2. Pop Culture - The trend of using pop culture references in messaging presents disruptive innovation opportunities for the entertainment industry to partner with messaging apps and increase brand exposure in a new and engaging way.
3. App Development - The trend of easy-to-use interfaces in apps like Giffage presents disruptive innovation opportunities for app developers to create products that differentiate themselves from competitors and capture a larger market share.
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