Indus OS Created the First Regional Smartphone for Emerging Markets
Alyson Wyers — January 30, 2016 — Tech
References: indusos & springwise
Indus OS developed the first regional operating system for smartphones in the world. Formerly known as Firstouch, the company makes smartphones more accessible for the Indian market by offering 12 different regional languages in a simplified version of Android. The redesigned operating system uses a more diverse keyboard for the emerging market and overcomes the barrier that language creates.
With more than 2 million words and predictive text features in each of the dozen dialects represented in the regional operating system, context is an important part of the user experience in emerging markets like India. By adapting so, Indus OS is in a great place to grow within the local technology industry. They also have their own app store and hope to introduce a text to speech feature soon in nine different languages.
With more than 2 million words and predictive text features in each of the dozen dialects represented in the regional operating system, context is an important part of the user experience in emerging markets like India. By adapting so, Indus OS is in a great place to grow within the local technology industry. They also have their own app store and hope to introduce a text to speech feature soon in nine different languages.
Trend Themes
1. Regional Operating Systems - Developing regional operating systems for emerging markets can enhance accessibility and user experience.
2. Simplified Android Versions - Offering simplified versions of Android with regional language support can cater to the specific needs of emerging markets.
3. Language Localization - Integrating diverse keyboards and language localization features within operating systems can overcome language barriers in emerging markets.
Industry Implications
1. Smartphone Manufacturing - Manufacturing smartphones with regional operating systems can tap into the growing demand in emerging markets.
2. Software Development - Developing customized software with regional language support can cater to the specific needs of emerging markets.
3. Localization Services - Providing language localization services for operating systems and apps can address the language barriers in emerging markets.
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