The Game of Thrones Beer is Best Paired With Extravagant Medieval Feasts
Michael Hemsworth — December 20, 2012 — Pop Culture
References: ommegang & coolmaterial
To add a medieval touch to any evening, the Game of Thrones beer is the perfect accent to watch the show with in-hand.
The infamous HBO hooked up with Ommegang Brewery to create the brew that is sure to please avid fans of the show. A blonde ale, the beer is soft in color, but packs a punch that will delight beer connoisseurs alike. The beer is designed to be as regal as the show itself with a distinctly crafted label that is adhered to an expertly fashioned bottle.
What you'll also notice is that this beer isn't for guzzling back one after another, as each bottle is corked shut and will be like a celebration every time one is popped.
The infamous HBO hooked up with Ommegang Brewery to create the brew that is sure to please avid fans of the show. A blonde ale, the beer is soft in color, but packs a punch that will delight beer connoisseurs alike. The beer is designed to be as regal as the show itself with a distinctly crafted label that is adhered to an expertly fashioned bottle.
What you'll also notice is that this beer isn't for guzzling back one after another, as each bottle is corked shut and will be like a celebration every time one is popped.
Trend Themes
1. Medieval-inspired Beverages - The Game of Thrones beer showcases the trend of creating beverages with a medieval theme, appealing to fans of historical and fantasy genres.
2. Collaborative Brand Partnerships - The collaboration between HBO and Ommegang Brewery highlights the trend of cross-industry partnerships to create unique and appealing products.
3. Luxury Packaging Design - The regal label and expertly fashioned bottle of the Game of Thrones beer demonstrate the trend of using luxurious packaging to enhance the consumer experience.
Industry Implications
1. Brewing Industry - The brewing industry can capitalize on the trend of creating themed beers to attract niche customers, such as Game of Thrones fans.
2. Entertainment Industry - The collaboration between HBO and Ommegang Brewery presents opportunities for the entertainment industry to extend its brand reach by partnering with beverage companies.
3. Packaging Industry - The luxurious packaging of the Game of Thrones beer showcases the potential for the packaging industry to provide unique and customized designs for premium products.
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