The GAS PBR Raptor is Designed to Make the Ultimate Beer Run
Michael Hines — January 6, 2013 — Autos
References: galpinautosports & carbuzz
The GAS PBR Raptor is a custom truck designed for the Milwaukee-based brewery. You might remember GAS (Galpin Auto Sport) from the MTV show Pimp My Ride. The SVT Raptor is a beast on its own, but the tuning house managed to make it more eye-catching and powerful.
The exterior additions to the GAS PBR Raptor include a bright green paint job, custom black grille, remote-control tonneau cover and a 18-inch matte black wheels and the suspension was lowered. The interior is highlighted by green stitched suede seats, a custom suede headliner and pillars and a contrast-stitched steering wheel. The engine has been pushed from 411hp to 600hp thanks to a Rousch supercharger and a new performance exhaust system. The truck features no visual nods to the brewery, which may not be such a bad thing.
The exterior additions to the GAS PBR Raptor include a bright green paint job, custom black grille, remote-control tonneau cover and a 18-inch matte black wheels and the suspension was lowered. The interior is highlighted by green stitched suede seats, a custom suede headliner and pillars and a contrast-stitched steering wheel. The engine has been pushed from 411hp to 600hp thanks to a Rousch supercharger and a new performance exhaust system. The truck features no visual nods to the brewery, which may not be such a bad thing.
Trend Themes
1. Custom Trucks - Expanding the market for personalized vehicles is an opportunity for disruptive innovation.
2. Brewery Collaborations - Collaborations between brands offer potential for new products and services with a wider reach.
3. Performance Upgrades - Innovations in performance and power can create demand for new aftermarket products and services.
Industry Implications
1. Automotive - The automotive industry can explore opportunities in the customization and performance upgrade markets.
2. Beverage - Beverage companies can collaborate with automakers to create branded vehicles for promotional and marketing purposes.
3. Aftermarket - The aftermarket industry can capitalize on the growing demand for customized and high-performance vehicles.
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