This Old Spice Advertisement Lets People Request any Huey Lewis Song
Janelle Savel — March 11, 2014 — Marketing
References: ThatsThePowerofHair & adweek
Old Spice is well known for creating satiric commercials that gauge the public's attention; this new Old Spice advertisement features an anthropomorphic wig playing various requested Huey Lewis songs.
Old Spice is promoting just how impressive one's hair is while using its products; hair is not only irresistible but it is also capable of anything. This commercial is said to be the most spectacular of the iconic Old Spice commercials. It offers viewers an interactive opportunity to select any Huey Lewis song and type it into the box, then wait to be entertained.
The hairpiece can play any 29 Huey Lewis songs at ThatsThePowerofHair.com. This digital involvement is giving potential consumers an interactive and hilarious experience while also promoting the brand and product. Providing consumers the chance to interact with the brand makes the product more memorable because buyers will share their experience and opinions with others, and that indirectly continues to promote the product and brand.
Old Spice is promoting just how impressive one's hair is while using its products; hair is not only irresistible but it is also capable of anything. This commercial is said to be the most spectacular of the iconic Old Spice commercials. It offers viewers an interactive opportunity to select any Huey Lewis song and type it into the box, then wait to be entertained.
The hairpiece can play any 29 Huey Lewis songs at ThatsThePowerofHair.com. This digital involvement is giving potential consumers an interactive and hilarious experience while also promoting the brand and product. Providing consumers the chance to interact with the brand makes the product more memorable because buyers will share their experience and opinions with others, and that indirectly continues to promote the product and brand.
Trend Themes
1. Interactive Advertising - The Old Spice advertisement allows viewers to interact and request songs, showcasing the trend of interactive advertising.
2. Digital Involvement - The digital involvement in the Old Spice advertisement provides an interactive and hilarious experience, highlighting the trend of engaging consumers through digital platforms.
3. Memorable Experiences - The Old Spice advertisement creates a memorable experience for viewers through interaction and entertainment, reflecting the trend of brands aiming to leave a lasting impression on consumers.
Industry Implications
1. Personal Care Products - The Old Spice advertisement promotes the brand's hair care products, showcasing the disruptive innovation opportunity for personal care companies to create interactive and entertaining marketing campaigns.
2. Advertising and Marketing - The Old Spice advertisement exemplifies the trend of interactive advertising, presenting a disruptive innovation opportunity for companies in the advertising and marketing industry to explore interactive and engaging campaigns.
3. Digital Entertainment - The Old Spice advertisement provides an interactive and hilarious experience through digital platforms, suggesting disruptive innovation opportunities for companies in the digital entertainment industry to create engaging and entertaining content.
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