Jennifer Beatty Recreates Famous Posters Using Bicycle Parts
Meghan Young — December 16, 2014 — Art & Design
References: observatory.designobserver & mymodernmet
The work of Jennifer Beatty is not a person's average bike chain art. Although this particular medium might not seem average at all, she has managed to put her own modern spin on it by recreating famous posters. From the Grumpy Cat meme to a Storm Trooper and even the iconic Saved by the Bell television show logo, it is hard not to love the pop culture references made throughout her bike chain art.
Utilizing others parts such as the cables and inner tubes, Beatty manages to create fairly realistic renditions of her topic of choice. Titled 100 Hoopties, the bike chain art is part of 100 Days projects, which was taken on by 2014 Masters in Branding graduate students at the School of Visual Arts in New York City.
Utilizing others parts such as the cables and inner tubes, Beatty manages to create fairly realistic renditions of her topic of choice. Titled 100 Hoopties, the bike chain art is part of 100 Days projects, which was taken on by 2014 Masters in Branding graduate students at the School of Visual Arts in New York City.
Trend Themes
1. Bike Chain Art - Exploring the growing trend of using unconventional materials in art, such as recycled bike chains, to create unique and eye-catching pieces.
2. Pop Culture References - Capturing the popularity of incorporating iconic images and references from movies, memes, and TV shows in artwork, creating a connection with a wide audience.
3. Upcycled Art - Embracing the trend of repurposing discarded or unused materials, like bike chains, to create sustainable and environmentally-friendly art pieces.
Industry Implications
1. Art and Design - Opportunity for artists and designers to experiment with unconventional materials and techniques, offering unique and innovative art pieces that stand out in the market.
2. Digital Marketing and Advertising - Potential for brands and advertisers to collaborate with artists using bike chain art and pop culture references to create visually appealing and engaging campaigns that resonate with a younger audience.
3. Sustainable Manufacturing - Investment opportunities in the development of sustainable manufacturing practices that repurpose and recycle materials like bike chains, contributing to a circular economy.
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