This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
Laura McQuarrie — August 21, 2014 — Marketing
While the next Mission: Impossible movie is being filmed, Tom Cruise and director Chris McQuarrie accepted the celebrity Ice Bucket Challenge on behalf of their entire cast and crew.
To scale up the challenge, rather than just having one bucket of icy cold water dumped on their heads to raise awareness for ALS, the guys have multiple buckets poured onto them, one after another—making it the 'Mission: Impossible ALS Ice Bucket Challenge.' Although the action movie star in no stranger to stunts, nothing can really prepare you for the shock that comes with having a cold bucket of water poured over you. As the campaign goes, the guys are donating to the charitable cause and have named a few more people to accept the challenge within 24 hours.
To scale up the challenge, rather than just having one bucket of icy cold water dumped on their heads to raise awareness for ALS, the guys have multiple buckets poured onto them, one after another—making it the 'Mission: Impossible ALS Ice Bucket Challenge.' Although the action movie star in no stranger to stunts, nothing can really prepare you for the shock that comes with having a cold bucket of water poured over you. As the campaign goes, the guys are donating to the charitable cause and have named a few more people to accept the challenge within 24 hours.
Trend Themes
1. Multiple Bucket Challenge - Leveraging the popularity of the Ice Bucket Challenge, this trend involves pouring multiple buckets of icy water on participants to increase awareness for a cause.
2. Celebrity Endorsement Challenges - This trend focuses on celebrities using their platform to raise awareness by taking on challenges that go beyond traditional social media campaigns.
3. Extreme Awareness Stunts - Pushing the boundaries of awareness campaigns, this trend involves executing daring and attention-grabbing stunts to draw more attention to charitable causes.
Industry Implications
1. Film Production - This industry can leverage the popularity of viral challenges like the Mission: Impossible ALS Ice Bucket Challenge to promote upcoming movies and engage with fans in unique ways.
2. Charitable Organizations - Charitable organizations can explore innovative and daring awareness campaigns, like the multiple bucket challenge, to generate more attention and increase donations for their causes.
3. Marketing and Advertising - Marketing and advertising professionals can tap into the trend of celebrity endorsement challenges to create impactful and compelling campaigns that resonate with audiences and drive brand awareness.
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