IKEA Unveiled a Collection for City-Dwellers in Small Spaces
Allen Taylor — March 17, 2014 — Art & Design
IKEA unveiled its 'On The Move' collection of small space furniture for 2014 aimed at young city-dwellers. The company commissioned research that led to the discovery that one in five urban dwellers live in a space smaller than 30 square meters. IKEA UK and Ireland interior design manager Gemma Arranz said, “we were thinking about the needs of the young urban generations that often forgo space to follow their dreams in the big cities.”
The collection includes a small bureau, a very thin bench for tight hallways, small greenhouse plant holders and cabinets made to fit in corners. Many of the objects in the collections are multifunctional, like the a stool that can be used as a magazine rack, light or night nightstand.
IKEA is hoping to attract young creative individuals who are tired of the products available to them on their current budget. These products will allow you to use every inch of your living space, making it more comfortable and functional.
The collection includes a small bureau, a very thin bench for tight hallways, small greenhouse plant holders and cabinets made to fit in corners. Many of the objects in the collections are multifunctional, like the a stool that can be used as a magazine rack, light or night nightstand.
IKEA is hoping to attract young creative individuals who are tired of the products available to them on their current budget. These products will allow you to use every inch of your living space, making it more comfortable and functional.
Trend Themes
1. Small Space Living - The trend of small space living is driven by the increasing number of young city-dwellers living in compact homes, creating opportunities for companies to develop innovative and multifunctional furniture solutions.
2. Multifunctional Furniture - The trend towards multifunctional furniture allows individuals to maximize their limited living space, presenting opportunities for companies to create innovative and space-saving designs.
3. Urban Design - The focus on urban design is increasing as more people choose to live in cities, creating a demand for furniture and home decor specifically tailored for small spaces.
Industry Implications
1. Furniture - The furniture industry has an opportunity to meet the growing demand for small space furniture by creating innovative, stylish, and space-saving designs.
2. Home Decor - The home decor industry can capitalize on the trend of small space living by offering decorative and functional items that are designed specifically for urban dwellers with limited space.
3. Interior Design - The field of interior design has the potential to cater to the needs of urban dwellers by creating innovative and efficient design solutions for small spaces.
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