This IKEA Kitchen Ad Shows How Design Should Work for You
Laura McQuarrie — April 24, 2014 — Art & Design
References: ikea & creativecriminals
METOD is a new range of IKEA kitchen products and to promote it, London-based agency Mother came up with a rather dizzying commercial. The kitchen ad features a completely circular kitchen that's constantly in motion, much like those who inhabit it. No matter what the busy family members do, the kitchen is able to move meet whatever needs they have. Since the kitchen is constantly in rotation, there's one scene where a mom picks up a dish and then a split second later, she's able to drop it into a sink in a second counter that instantly comes towards her.
Thankfully, the rotating kitchen isn't real, but IKEA cleverly communicates that when it comes to design, "If it doesn't work for everyone, it doesn't work at all."
Thankfully, the rotating kitchen isn't real, but IKEA cleverly communicates that when it comes to design, "If it doesn't work for everyone, it doesn't work at all."
Trend Themes
1. Dynamic Kitchen Design - IKEA's new METOD product range and its rotating kitchen ad point to a trend of kitchen designs that can adapt to the needs of busy families.
2. Motion-influenced Ads - Mother's IKEA campaign, which uses a dynamically rotating kitchen design to convey versatility, suggests a trend of using motion in advertising.
3. Circular Kitchen Spaces - The circular IKEA kitchen in Mother's ad hints at a trend in kitchen design towards circular spaces that accommodate multiple users.
Industry Implications
1. Furniture Retail - IKEA's METOD range and its rotating kitchen ad are opportunities for furniture retailers to appeal to the needs of busy families.
2. Advertising and Marketing - Mother's IKEA campaign is an opportunity for advertising agencies to explore the use of dynamic motion in advertising.
3. Kitchen Appliance Manufacturing - The trend towards dynamic kitchen design and circular kitchen spaces presents an opportunity for kitchen appliance manufacturers to develop new products that cater to modern lifestyles.
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