KFC Original Recipe Bites Are a Contender to McDonald's McBites
Katherinev123 — July 13, 2012 — Lifestyle
References: businesswire & brandchannel
Earlier this year McDonald's re-released its chicken McBites with a spicier taste, and now fast food chicken giant KFC is launching its own KFC Original Recipe Bites in an attempt to steal some market share in the bite-sized-poultry-snack category.
The KFC Original Recipe Bites are made with 100 percent chicken breast meat, and the company's CMO Jason Marker predicts it will be "a hit with adults as well as kids." To promote the new menu item, the company is rolling out a nationwide campaign that includes a TV spot, shown here. In the ad, a guy who looks to be way to old to be living in his parent's basement introduces the KFC Bites to his mom and pop, both of whom love them so much that they stop pushing their son to move out.
According to the commercial, the KFC Original Recipe Bites will be available in a six-piece combo that includes a side dish and beverage, all for only $3.99.
The KFC Original Recipe Bites are made with 100 percent chicken breast meat, and the company's CMO Jason Marker predicts it will be "a hit with adults as well as kids." To promote the new menu item, the company is rolling out a nationwide campaign that includes a TV spot, shown here. In the ad, a guy who looks to be way to old to be living in his parent's basement introduces the KFC Bites to his mom and pop, both of whom love them so much that they stop pushing their son to move out.
According to the commercial, the KFC Original Recipe Bites will be available in a six-piece combo that includes a side dish and beverage, all for only $3.99.
Trend Themes
1. Spicy Chicken Snacks - With the release of spicier chicken options, there is an opportunity for fast food chains to capitalize on the growing demand for bold flavors.
2. Bite-sized Poultry Snacks - The introduction of KFC Original Recipe Bites highlights the potential for bite-sized snacks made from high-quality chicken breast meat in the fast food industry.
3. Affordable Combo Meals - The $3.99 six-piece combo offered by KFC demonstrates the market opportunity for affordable and convenient meal options.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to innovate their chicken offerings to attract more customers in the competitive market.
2. Poultry Processing - With the rising demand for bite-sized chicken snacks, poultry processing companies can explore innovative techniques to meet the market needs.
3. Food Advertising - The success of the nationwide campaign for KFC Original Recipe Bites prompts an opportunity for food advertising agencies to create impactful campaigns for new menu items.
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