Joe Ling's IKEA Corporate Visual Identity is Fun and Modern
Farida Helmy — April 3, 2014 — Marketing
References: behance.net & thedsgnblog
Assigned with creating a corporate visual identity for the company of her choice, graphic design student Joe Ling chose to pick IKEA.
Using only four colors -- the actual colors IKEA employs for their designs -- Ling themes her visual identity around the idea of assembly which is what IKEA furniture is all about.
Splitting up the logo in different ways for different branding materials such as business cards, letterheads and tags, the designer creates her work in such a way that when it is put together it re-creates the complete logo once again -- once again capitalizing on the idea of assembling.
"The logo is four letterforms drawn from two different perspectives. The letters are freestanding forms designed to represent IKEA’s furniture in a room, showing the ability to mix and match with different angles, styles and perspectives. The logo is organic, just like IKEA, it changes from a black line to a colored one to fit its context," says Ling of her work.
Using only four colors -- the actual colors IKEA employs for their designs -- Ling themes her visual identity around the idea of assembly which is what IKEA furniture is all about.
Splitting up the logo in different ways for different branding materials such as business cards, letterheads and tags, the designer creates her work in such a way that when it is put together it re-creates the complete logo once again -- once again capitalizing on the idea of assembling.
"The logo is four letterforms drawn from two different perspectives. The letters are freestanding forms designed to represent IKEA’s furniture in a room, showing the ability to mix and match with different angles, styles and perspectives. The logo is organic, just like IKEA, it changes from a black line to a colored one to fit its context," says Ling of her work.
Trend Themes
1. Assembly-based Branding - Opportunity for companies to create visual identities that highlight the concept of assembly, reflecting the company's values and products.
2. Creative Logo Design - Growing demand for unique and innovative approaches to logo design that incorporate multiple perspectives and can be assembled in different ways.
3. Color-themed Visual Identities - Increasing popularity of visual identities that utilize a limited color palette to create a cohesive and recognizable brand image.
Industry Implications
1. Graphic Design - Graphic design industry can explore new approaches to logo and visual identity creation, incorporating assembly-based concepts and innovative design techniques.
2. Furniture Retail - Furniture retailers can leverage assembly-based branding strategies to create engaging visual identities that resonate with customers and highlight the unique selling point of their products.
3. Marketing and Advertising - Marketing and advertising professionals can utilize assembly-based branding ideas to create attention-grabbing and memorable campaigns that align with the values and offerings of their clients.
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