Toshiba Cosmic Shiner
lourdes sanchez bayas — March 21, 2008 — Unique
References: bornrich.org
Toshiba released this limited edition of its luxury phones called the "Cosmic Shiner". The Cosmic, a FanFun 815T model, is blinged out with diamonds and only 1,000 sets will be released to a very select crowd.
These customers will be chosen through a special, invitation-only scheme which involves purchasing a magazine with special ID codes that will initiate the credit-card only purchase.
I don't think most of us need to lose any sleep over the release date of the Cosmic Shiner. The cell phone features custom designs by Kansai Yamamoto which include a personalized handmade lacquer box. The price of the Cosmic Shiner is $4000.
These customers will be chosen through a special, invitation-only scheme which involves purchasing a magazine with special ID codes that will initiate the credit-card only purchase.
I don't think most of us need to lose any sleep over the release date of the Cosmic Shiner. The cell phone features custom designs by Kansai Yamamoto which include a personalized handmade lacquer box. The price of the Cosmic Shiner is $4000.
Trend Themes
1. Limited Edition Luxury Phones - Disruptive innovation opportunity: Create personalized limited edition luxury phones targeted at a select crowd through unique purchasing schemes.
2. Exclusive Invitation-only Purchasing - Disruptive innovation opportunity: Implement invitation-only purchasing systems with special ID codes to create exclusivity and enhance customer experience.
3. Blinged-out Diamond Phones - Disruptive innovation opportunity: Design and release blinged-out diamond phones as high-end luxury accessories.
Industry Implications
1. Luxury Mobile Phone Industry - Disruptive innovation opportunity: Capitalize on the growing demand for luxury mobile phones by creating unique and exclusive offerings.
2. Magazine Publishing Industry - Disruptive innovation opportunity: Collaborate with magazines to create purchasing schemes with special ID codes to drive sales and engagement.
3. Premium Accessories Industry - Disruptive innovation opportunity: Develop and market high-end premium accessories, such as personalized lacquer boxes, to enhance the luxury phone experience.
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