The Otterbox Reflex Series Takes Design Cues from the Auto Industry
Michael Hines — January 9, 2011 — Tech
Protect your iPhone from yourself with the new Otterbox Reflex Series. The Reflex Series is designed to protect your iPhone from drops with a specially designed "crumplezone."
The "crumplezone" design is taken from automobiles that have a special pocket of air designed to absorb impacts and reshape back to their original form. The Otterbox Reflex Series are also designed to be user-friendly and come in two slim and sleek pieces that snap off for easy docking. Looks like drunk dropping is no longer an automatic death sentence for phones.
The "crumplezone" design is taken from automobiles that have a special pocket of air designed to absorb impacts and reshape back to their original form. The Otterbox Reflex Series are also designed to be user-friendly and come in two slim and sleek pieces that snap off for easy docking. Looks like drunk dropping is no longer an automatic death sentence for phones.
Trend Themes
1. Automotive Design-inspired Phone Cases - There is an opportunity for phone case manufacturers to create products that take design cues from the automotive industry to create better protection against drops and impacts.
2. User-friendly Phone Cases - There is an opportunity for phone case manufacturers to create products that are user-friendly and easy to snap off for easy docking.
3. Impact-resistant Phone Cases - There is an opportunity for phone case manufacturers to create products that protect phones from impacts and drops using innovative designs.
Industry Implications
1. Consumer Electronics - Consumer electronics industry could benefit from creating more innovative and specialized phone cases.
2. Automotive Industry - The automotive industry could benefit from collaborating with phone case manufacturers to create specialized phone cases that take design cues from car safety features.
3. Industrial Design - The industrial design industry could benefit from innovating the design of phone cases to make them more user-friendly and impact-resistant.
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