Court Says It's a Croc
Going Like Sixty — January 4, 2008 — Pop Culture
One of the fashion world's most iconic logos is the LaCoste Croc.
The French company no doubt keep a bevy of lawyers busy ferreting out businesses that might damage their reputation by using a logo too similar to their crocodile. This week, they filed a lawsuit against a tiny dentist group; luckily, it was thrown out of court, but LaCoste was ordered to pay lawyer fees for the dentist.
Implications - This is just one example of how important a brand's logo is to their company. A brand represents so much that businesses will fight to make sure that no one copies their ideas. Tim Rumney and Simon Moore from The Dental Practice stated that they do not consider themselves "to be in the same market place at all" compared to LaCoste and feel that they are not "treading on any toes.â€
The French company no doubt keep a bevy of lawyers busy ferreting out businesses that might damage their reputation by using a logo too similar to their crocodile. This week, they filed a lawsuit against a tiny dentist group; luckily, it was thrown out of court, but LaCoste was ordered to pay lawyer fees for the dentist.
Implications - This is just one example of how important a brand's logo is to their company. A brand represents so much that businesses will fight to make sure that no one copies their ideas. Tim Rumney and Simon Moore from The Dental Practice stated that they do not consider themselves "to be in the same market place at all" compared to LaCoste and feel that they are not "treading on any toes.â€
Trend Themes
1. Logo Copyright Protection - The LaCoste lawsuit highlights the increasing importance of protecting brand logos and preventing copycats in various industries.
2. Brand Reputation Management - The case emphasizes the need for businesses to actively safeguard their brand reputation and take legal actions against potential brand dilution or infringement.
3. Legal Disputes in Branding - The LaCoste lawsuit underscores the potential legal battles that arise when companies perceive a threat to their brand image and market position.
Industry Implications
1. Fashion and Apparel - The LaCoste lawsuit in the fashion industry highlights the ongoing battle to protect brand logos and maintain exclusivity in the market.
2. Dentistry and Healthcare - The legal dispute between LaCoste and the dental group indicates the importance of brand differentiation even across seemingly unrelated industries.
3. Legal and Intellectual Property - The case exemplifies the impact of intellectual property disputes on legal firms and the increasing demand for brand-related legal services.
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