Lacoste Brings You To 2083
References: lacoste-future & fubiz.net
As a celebration of their 75th anniversary, Lacoste unveiled a breath-taking futuristic 3D spot with a companion site.
The theme of the spot is “let's reinvent the game†and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083.
The art direction and computer graphics are amazing, and the ideas they show of how the game could be played in the future makes it very exciting. From the futuristic racket and the balls coming from under the floor to the analysis wall, superb work.
The theme of the spot is “let's reinvent the game†and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083.
The art direction and computer graphics are amazing, and the ideas they show of how the game could be played in the future makes it very exciting. From the futuristic racket and the balls coming from under the floor to the analysis wall, superb work.
Trend Themes
1. Futuristic Tennis Gear - Opportunity to develop innovative tennis equipment and gear that incorporates advanced technology and design.
2. 3D Visualization in Advertising - Potential for using immersive and visually stunning 3D visuals in advertising campaigns to engage consumers.
3. Future of Sports - Exploring the potential evolution of sports through technological advancements and futuristic concepts.
Industry Implications
1. Sporting Goods - Sports equipment manufacturers can explore the development of futuristic tennis gear to cater to future consumer demands.
2. Advertising and Marketing - Advertising agencies can leverage 3D visualization to create captivating and innovative campaigns for their clients.
3. Technology and Innovation - Companies specializing in future technologies can contribute to the advancement of sports through the development of cutting-edge solutions.
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