Photoshopping Famous Logos Out of Context for Fun
Going Like Sixty — May 11, 2009 — Tech
References: englishrussia
You'll recognize these famous branding logos, even though some wicked photoshopping has been done to put them in a new context.
Some would argue, however, that these logos are actually still in their proper context. The ninja tossing the Mercedes logo, the Java logo on a properly set table, and hockey players falling all over the Nike Swoosh just seem to fit.
Implications - The iconic golden arch for McDonalds and the mermaid for Starbucks are just a few examples of how dominant corporations are, given their branding is strong. These businesses have reinvented themselves constantly to keep up with their consumer's fast-changing tastes, which has allowed them to remain powerful due to their successful execution of adaptation. As they continue to meet the changing demands of consumers, companies will prove their worth and gain loyalty.
Some would argue, however, that these logos are actually still in their proper context. The ninja tossing the Mercedes logo, the Java logo on a properly set table, and hockey players falling all over the Nike Swoosh just seem to fit.
Implications - The iconic golden arch for McDonalds and the mermaid for Starbucks are just a few examples of how dominant corporations are, given their branding is strong. These businesses have reinvented themselves constantly to keep up with their consumer's fast-changing tastes, which has allowed them to remain powerful due to their successful execution of adaptation. As they continue to meet the changing demands of consumers, companies will prove their worth and gain loyalty.
Trend Themes
1. Branding Reinvention - Exploring new contexts for famous logos highlights the need for companies to constantly reinvent their brand image to stay relevant.
2. Consumer Demand Adaptation - The ability of dominant corporations to meet changing consumer demands through brand adaptation demonstrates the importance of staying in tune with customer preferences.
3. Iconic Logo Recognition - The immediate recognition and familiarity of famous logos despite being out of context showcases the power of strong branding in creating lasting impressions.
Industry Implications
1. Advertising and Marketing - Exploring new ways to present logos and envisioning new contexts offers disruptive innovation opportunities in brand communication and advertising strategies.
2. Consumer Goods - The constant reinvention of branding by dominant corporations sets an example for the consumer goods industry to continuously adapt to changing trends and consumer demands.
3. Graphic Design - Highlighting the impact of logos in different contexts presents opportunities for graphic designers to explore creative and unconventional approaches to logo design and brand identity.
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