10 Artists Use the Shft Brand Hand in Graphic Posters
TrendHead — March 17, 2009 — Art & Design
References: thisissue.dk & artrebels
Spot anything weird in this poster? The glove antlers, for instance...
These posters are part of a project between Shft, a Danish design and graphics bureau, and This Issue, a fashionable designer store situated in the heart of Copenhagen. The Shft-boys have asked 10 young up-and-coming artists to play with their identity: a logo of hands doing the "okay" sign.
The artists have made their own interpretation of the brand hands and produced these brilliant and quirky limited edition posters. The artists in the gallery include Louise Filt Mertens, Jakob Tolstrup, Rafaela de Campos, Rafaela de Campos, Kristina Broen, and Sacha El-Azem.
These posters are part of a project between Shft, a Danish design and graphics bureau, and This Issue, a fashionable designer store situated in the heart of Copenhagen. The Shft-boys have asked 10 young up-and-coming artists to play with their identity: a logo of hands doing the "okay" sign.
The artists have made their own interpretation of the brand hands and produced these brilliant and quirky limited edition posters. The artists in the gallery include Louise Filt Mertens, Jakob Tolstrup, Rafaela de Campos, Rafaela de Campos, Kristina Broen, and Sacha El-Azem.
Trend Themes
1. Crowdsourced Art - Opportunity for businesses to crowdsource artwork for their branding and marketing materials.
2. Limited Edition Design - Disruptive innovation opportunity in creating limited edition products to generate buzz and exclusivity.
3. Interpreting Brand Identity - Businesses can explore different interpretations of their brand identity to create unique and engaging visual content.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity for graphic design firms to embrace crowdsourcing and offer unique and customizable design solutions.
2. Art Galleries - Opportunity for art galleries to collaborate with brands and artists to showcase limited edition design pieces.
3. Fashion and Retail - Disruptive innovation opportunity for fashion and retail brands to collaborate with artists to create exclusive and collectible merchandise.
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