Fashiontography By Daniele Buetti Gives Branding a New Meaning
TrendHead — April 23, 2009 — Art & Design
References: buetti.aeroplastics.net
Swiss artist Daniele Buetti prefers to work with multimedia, and these powerful images are a good example of her thought-provoking work which often involves glamorous models, celebrities, photography and scarring.
These women have all been under the scar treatment of luxury brand names. Are they scarred, tattooed or earmarked by these famous luxury perfume brands? It makes you wonder what is going on, which is part of the artist’s intention.
Daniele Buetti lives in Berlin and Zurich and has been widely exhibited with her Photoshopped artwork since the mid 80s. Her art plays on gender, identity and consumerism.
I hope that scar-thing isn’t what happens to shopaholics!
These women have all been under the scar treatment of luxury brand names. Are they scarred, tattooed or earmarked by these famous luxury perfume brands? It makes you wonder what is going on, which is part of the artist’s intention.
Daniele Buetti lives in Berlin and Zurich and has been widely exhibited with her Photoshopped artwork since the mid 80s. Her art plays on gender, identity and consumerism.
I hope that scar-thing isn’t what happens to shopaholics!
Trend Themes
1. Luxury-brand Scarring Art - Opportunity for luxury brands to redefine their visual identity with thought-provoking and disruptive branding strategies inspired by Daniele Buetti's multimedia artworks on what it means to be marked by luxury products.
2. Gender-consumerism Commentary - Opportunity to create innovative campaigns that engage consumers in conversations about the impact of luxury advertising on gender roles and consumerist culture.
3. Multimedia Art Collaboration - Opportunity for luxury brands to collaborate with multimedia artists to create visually stunning campaigns that challenge traditional branding methods and inspire conversation.
Industry Implications
1. Luxury Fashion - Opportunity for luxury brands to rethink branding strategies with multimedia artists to create compelling campaigns that resonate with consumers on a deeper level.
2. Advertising - Opportunity for advertising agencies to create campaigns that comment on the impact of luxury branding on identity and culture.
3. Media and Entertainment - Opportunity for media outlets to feature stories that explore the relationship between luxury branding, identity, and consumerism that inspire conversation and debate.
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