Consumers are seeking to stand out and bring back the personal touch
Implications - The creation of fashion and product designs is being increasingly automated. Those seeking novelty and personalization outside big-box stores are developing their own craft skills to create homemade goods. The DIY movement reflects a social urge to offset sameness and bring back sentiment.
Trend Themes
1. Crafting and DIY Movement - Consumers seeking personalized and high-quality goods are increasingly turning to crafting and DIY culture to offset mass-produced items.
2. Nostalgia Marketing - Products and designs featuring elements from the past are popular to attract modern consumers looking for a connection to simpler times.
3. Fiber Arts and Knitting - The trend of knitting and fiber arts in apparel, accessories, and even art is gaining popularity as consumers seek unique and handmade items.
Industry Implications
1. Fashion and Apparel - Manufacturing unique and handmade items in apparel and accessories can attract consumers seeking personalized and high-quality goods.
2. Arts and Crafts - The resurgence of the crafting and DIY movement is driving demand for crafting supplies and classes.
3. Marketing and Advertising - Incorporating nostalgic themes and elements in marketing and advertising campaigns can be a successful strategy to attract consumers seeking connections to the past and nostalgia.
12 Featured, 77 Examples:
2,008,973 Total Clicks
Date Range:
Mar 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:
