Playful business approaches that project both brand and personality
Implications - As advertisements becomes more visually stimulating, eye-popping brand images that reflect both purpose and personality allow for more effective forms of self-promotion. By letting go of traditional designs and marketing ideals, clever companies can create viral marketing ploys that won't get filed in the round file.
Trend Themes
1. Character-centric Branding - By creating eye-catching brand images that reflect both purpose and personality, companies can create effective forms of self-promotion.
2. Customized Business Card Medium - Incorporating unique materials such as beef jerky, X-rays, light-up circuits, and natural leaves can change the game of creating business cards and generate more memorable impressions.
3. Interactive Business Cards - Interactive design on business cards can act as the innovative edge that is now expected when presenting your brand or personal image to professionals.
Industry Implications
1. Marketing and Advertising - New ways of designing business cards that focus on character and interactivity can bolster branding strategies.
2. Printing and Manufacturing - By pushing the boundaries of customized designs and materials for business cards, innovative disruption in materials, manufacturing, and design can be realized.
3. Career and Networking - Business cards act as the first impression on possible future clients and they must be as creative as possible since it's a preview of what an individual or company can do.
