The 2011 Vice Photo Show Invite Uses Scratch & Sniff Sensuality
Emily Evans — July 22, 2011 — Naughty
Why bother creating a boring event invitation that's unlikely to attract people when you could create a scandalous scented invitation like this 2011 Vice Photo Show invite?
This spectacular invitation is not only brilliantly daring with its use of unclothed painted models, but to top it off it uses badass scratch and sniff technology. Through scratching these colorful bodies, recipients experience aromas of coffee, marijuana, banana, cherry and ocean mist -- I can just imagine mouths watering everywhere!
The 2011 Vice Photo Show will feature photo essays from 39 of the most amazing photographic contributors to the magazine. Leave it up to Vice Magazine to come up with the kookiest, most spectacular invitation that gives viewers a taste of the spectacle that is to come at the 2011 Vice Photo Show in New York.
Implications - The sense of smell has continuously been documented as the one most closely linked to memory, and as such, is an ideal (yet difficult) strategy to execute in advertising. The incorporation of scent technology is a brilliant way to attract consumer attention and hold it long after the scents have faded.
This spectacular invitation is not only brilliantly daring with its use of unclothed painted models, but to top it off it uses badass scratch and sniff technology. Through scratching these colorful bodies, recipients experience aromas of coffee, marijuana, banana, cherry and ocean mist -- I can just imagine mouths watering everywhere!
The 2011 Vice Photo Show will feature photo essays from 39 of the most amazing photographic contributors to the magazine. Leave it up to Vice Magazine to come up with the kookiest, most spectacular invitation that gives viewers a taste of the spectacle that is to come at the 2011 Vice Photo Show in New York.
Implications - The sense of smell has continuously been documented as the one most closely linked to memory, and as such, is an ideal (yet difficult) strategy to execute in advertising. The incorporation of scent technology is a brilliant way to attract consumer attention and hold it long after the scents have faded.
Trend Themes
1. Scented Invitations - Opportunity to use scent technology in event invitations to create a unique and memorable experience.
2. Scratch & Sniff Technology - Incorporating scratch and sniff technology into marketing materials to engage multiple senses and create an immersive experience.
3. Sensory Advertising - Utilizing scents to enhance advertising and create a lasting impression on consumers.
Industry Implications
1. Event Planning - Integrating scent technology and scratch-and-sniff materials in event invitations to create memorable experiences for guests.
2. Printing and Packaging - Developing scratch and sniff technology for use in marketing materials, packaging, and products to engage consumers on a sensory level.
3. Advertising and Marketing - Exploring the use of scent technology and sensory advertising techniques to create unique and impactful campaigns.
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