This Gaming Booth is for Husbands to Use While Their Wives Shop
Mary Van Puymbroeck — July 17, 2017 — Business
References: thepaper.cn & kotaku
This shopping mall gaming booth at Shanghai's 'Global Harbor Mall' is meant to serve as a rest stop for tired husbands while their wives shop.
In an effort to increase brick and mortar retail sales, the Global Harbor Mall has installed two video game rest stops. These shopping mall gaming booths are free to use in the first stage of pilot testing (but will likely be accompanied with a fee once fully launched) and have been very successful. In the booths, guests are able to watch television and play their favorite video games.
Some women are concerned they won't be able to remove their husbands from the game. Fortunately for them, the booths don't contain any source of air conditioning or ventilation, which may force some men out of the booths eventually.
In an effort to increase brick and mortar retail sales, the Global Harbor Mall has installed two video game rest stops. These shopping mall gaming booths are free to use in the first stage of pilot testing (but will likely be accompanied with a fee once fully launched) and have been very successful. In the booths, guests are able to watch television and play their favorite video games.
Some women are concerned they won't be able to remove their husbands from the game. Fortunately for them, the booths don't contain any source of air conditioning or ventilation, which may force some men out of the booths eventually.
Trend Themes
1. Mall Gaming Booths - Shopping mall gaming booths are becoming increasingly popular as a way to increase foot traffic and engage consumers.
2. Retailtainment - Retailers are incorporating entertainment into their stores as a way to attract and retain customers.
3. Gender-based Marketing - Marketers are increasingly targeting specific gender segments by offering gender-specific products or services.
Industry Implications
1. Retail - Retailers can incorporate gaming booths in their stores to attract customers and increase sales.
2. Entertainment - Companies in the entertainment industry can partner with retailers to provide gaming booths in their stores and expand their audience.
3. Advertising - Advertisers can target gender-specific products and services to increase their reach and engagement with a specific audience.
4.2
Score
Popularity
Activity
Freshness
