'KD Paint the Town' Displays an Athlete's True Love for the Game
Matt Ho — November 29, 2011 — Pop Culture
Nike Basketball recently released a commercial entitled 'KD Paint the Town,' which is a little different from what one would expect out of an NBA star's sneaker ad.
Instead of visuals of epic dunks and crossovers, KD Paint the Town has more of an honest approach. The clip features Kevin Durant driving around late at night looking for pick-up games around Oklahoma City. The athlete ends up finding more than one game in a senior recreation center, a church and even a truck stop. There's a certain honesty and heartfelt feel to this commercial that works way better than flashy concepts. It's heartwarming especially when you watch Durant interact with different people who love the game just as much as he does.
With the NBA finally kicking off on Christmas day, this isn't a bad way for Durant to prep for the season.
Instead of visuals of epic dunks and crossovers, KD Paint the Town has more of an honest approach. The clip features Kevin Durant driving around late at night looking for pick-up games around Oklahoma City. The athlete ends up finding more than one game in a senior recreation center, a church and even a truck stop. There's a certain honesty and heartfelt feel to this commercial that works way better than flashy concepts. It's heartwarming especially when you watch Durant interact with different people who love the game just as much as he does.
With the NBA finally kicking off on Christmas day, this isn't a bad way for Durant to prep for the season.
Trend Themes
1. Authentic Advertising - There is an opportunity for brands to connect with consumers on a more personal level by focusing on honest and heartfelt ads.
2. Athlete's Life Beyond the Court - A trend of showcasing an athlete's personal life and connection with the game may disrupt the traditional flashy sports ad approach.
3. Community-centric Marketing - Highlighting the community aspect of sports can create a sense of belonging and loyalty to a brand or product.
Industry Implications
1. Athletic Apparel - Authentic advertising could set brands like Nike apart from traditional sales techniques in the athletic apparel industry.
2. Sports Equipment - Brands that showcase an athlete's life beyond the court could disrupt the traditional approach of sports equipment advertising.
3. Sports Events and Venues - Community-centric marketing could be a disruptive innovation opportunity for sports events and venues looking to attract fans and promote participation.
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