Karl Lagerfeld 'Karl' Line Will Offer Affordable Fashions
Katherinev123 — October 25, 2011 — Fashion
References: styleite & fashion.telegraph
Fashionistas, you might want to sit down for this. The Karl Lagerfeld 'Karl' line is in the works and it will be available as early as January 2012!
The 78-year-old king of design and Chanel has decided to create a line of rock 'n' roll-inspired garb that will be priced much, much lower -- about $80 to $450 USD -- than his highly coveted Chanel creations. The collection, which will include biker jackets, dresses and sweatshirts, will only be available online at online fashion retailer Net-a-porter.com.
The Karl Lagerfeld 'Karl' line is not the designer's first foray into cheap-chic fashion. In 2004, the designer partnered up with fast fashion retailer H&M and has also launched a collection for Macy's this year. In addition, next fall, Lagerfeld will launch a more upmarket label called "Karl Lagerfeld Paris." This particular line will be sold in department stores and will feature more pricey items that cost from $450 to $2,700 USD.
The 78-year-old king of design and Chanel has decided to create a line of rock 'n' roll-inspired garb that will be priced much, much lower -- about $80 to $450 USD -- than his highly coveted Chanel creations. The collection, which will include biker jackets, dresses and sweatshirts, will only be available online at online fashion retailer Net-a-porter.com.
The Karl Lagerfeld 'Karl' line is not the designer's first foray into cheap-chic fashion. In 2004, the designer partnered up with fast fashion retailer H&M and has also launched a collection for Macy's this year. In addition, next fall, Lagerfeld will launch a more upmarket label called "Karl Lagerfeld Paris." This particular line will be sold in department stores and will feature more pricey items that cost from $450 to $2,700 USD.
Trend Themes
1. Affordable Designer Fashion - Creating designer lines at lower price points to appeal to a wider consumer base.
2. Designer Collaborations - Partnering with fast fashion retailers to create limited-edition collections and reach a broader audience.
3. Expansion Into Different Price Segments - Launching new labels at different price ranges to cater to diverse consumer preferences.
Industry Implications
1. Fashion Retail - Offering affordable designer fashion through online platforms and collaborations with retailers.
2. Fast Fashion - Partnering with high-end designers to create exclusive, affordable collections for a limited time.
3. Department Stores - Carrying high-end designer labels with varying price ranges to cater to different customer segments.
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