The Mr./Mrs. Who iPhone 4 Makes Celeb Obsession Fashionable
Michael Hines — June 10, 2011 — Tech
References: colette.fr & highsnobiety
Celeb-obsessed iPhone owners are going to love the new Mr./Mrs. Who iPhone 4 cases that feature silhouettes of the biggest celebrities from the worlds of music, fashion and Hollywood. The cases are all-white and each feature a single celeb silhouette with their name below in case you can't tell Lady Gaga from Terry Richardson.
The Mr./Mrs. Who iPhone 4 cases are unique in that they have both a broad and niche appeal. Everyone will instantly recognize the Kanye West and Lady Gaga cases, but only fashionistas will get the Karl Lagerfeld case and I doubt anyone but a true hipster would be interested in the Terry Richardson case. The case collection can be seen in its entirety here and can only be purchased on French boutique Colette's website.
The Mr./Mrs. Who iPhone 4 cases are unique in that they have both a broad and niche appeal. Everyone will instantly recognize the Kanye West and Lady Gaga cases, but only fashionistas will get the Karl Lagerfeld case and I doubt anyone but a true hipster would be interested in the Terry Richardson case. The case collection can be seen in its entirety here and can only be purchased on French boutique Colette's website.
Trend Themes
1. Celebrity Silhouette Cases - Creating personalized smartphone cases featuring the silhouettes of popular public figures as an endorsement and fashion statement.
2. Niche Appeal Cases - Designing smartphone cases with both broad and niche appeal, catering to a wider audience.
3. Online Exclusive Collections - Creating collections of smartphone cases that are exclusively available on an e-commerce platform rather than in retail stores.
Industry Implications
1. Consumer Electronics - Creating unique phone cases that are a fashion statement catered to consumers in the electronics industry.
2. Fashion - Collaborating with notable industry figures, like fashion designers, to create statement phone cases catered to fashion enthusiasts.
3. E-commerce - Building an exclusive e-commerce platform to showcase and sell unique creative phone cases targeted towards a greater audience.
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