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Intentional Viral

Using Diesel’ as an example, the push for viral can be a focus

Implications - Diesel proves that knowing your audience and where they aggregate can result in viral success. Rather than relying heavily on traditional print and TV media to promote their brand (like many fashion marketers still do), they’re relying on the web to appeal to their younger demographic. Inspired companies should note that their success has been driven by the ability to evoke emotion, usually through shock or humor. And with multiple executions, there’s less chance of message fatigue for an audience that’s easily bored.
Trend Themes
1. Viral Marketing - Companies like Diesel have demonstrated the success of evoking emotions through their marketing campaigns and relying on the web to appeal to younger demographics, presenting business professionals in fashion and other industries an opportunity to prioritize viral marketing strategies over traditional media.
2. Shock Appeal - Diesel's campaigns featuring cigarettes, alcohol, and global warming have tested the boundaries of conventional marketing strategies by using shock tactics to capture their audience's attention, creating opportunities for other industries to explore similar disruptive advertising techniques.
3. Futuristic Technology - Diesel's campaigns satirizing our dependence on technology and highlighting the possibility of human error offer an opportunity for the tech industry to explore unique and humorous campaign tactics and generate discourse on the future relationship between humans and technology.
Industry Implications
1. Fashion - The disruptive innovation opportunities for the fashion industry include prioritizing viral marketing strategies, redefining advertising tactics to push boundaries and exploring new technology within marketing campaigns to generate a unique shopping experience for customers.
2. Marketing and Advertising - Diesel has demonstrated that the success of marketing campaigns relies on the ability to evoke emotions and create a buzz, which opens up opportunities for businesses specializing in advertising and marketing services to explore new and unconventional strategies that push boundaries and appeal to younger audiences.
3. Technology - The technology industry can leverage Diesel's campaigns that satirize futuristic technology and highlight the possibility of human error to generate meaningful discourse and explore unique and humorous advertising strategies using modern technologies.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured
134,943 Total Clicks
Date Range:
Apr 06 — Dec 07
Trending:
V. Hot

Featured Examples

play_circle_filledRunway Holograms - The Deisel Fashion Show Brings Grungewear to Otherworldy Dimensions
Runway Holograms - The Deisel Fashion Show Brings Grungewear to Otherworldy Dimensions
Giant aquatic creatures from the deep, snaking robots made from watches and one man submarines were among many other things never before seen on the catwalk, that stunned the audience in Florence, Italy… MORE
F-ck the Environment
F-ck the Environment
Diesel's Global Warming Ready Campaign
Diesel's latest advertising campaign is timely to say the least. The campaign depicts a drastically changed world, altered by the effects of Global Warming. Taking on a long time serious issue, but one… MORE
play_circle_filledDiesel Website (and Salesman) Hijacked by Two Lingerie Models
Diesel Website (and Salesman) Hijacked by Two Lingerie Models
Oh look, two models have hijacked Diesel's websites, captured a salesman and tied him to a bed. They've made their demands to Diesel and are now taking requests from readers on what to do with the captured… MORE
play_circle_filledGirl Loses Arm Using Futuristic iPhone Device
Girl Loses Arm Using Futuristic iPhone Device
New Diesel Campaign
It is commonly felt that we are moving towards a future where technology rules the day and will make everyone's lives perfect. Sites like this one highlight our increasing fascination with technology and… MORE
Diesel fashion label launches wines
Diesel fashion label launches wines
The ultra-fashionable – and ultra-expensive – jeans label Diesel has launched itself into the wine business. Renzo Rosso, founder of the label, presented three new wines at Vinitaly earlier this month.… MORE
Cigarettes and Alcohol Used to Market Fashion
Cigarettes and Alcohol Used to Market Fashion
Diesel Pushes Limits
Last week, I wrote about how the world of Fashion is associating itself with porn. Equally shocking, we now have an example of Diesel, a major label, associating itself with cigarettes and alcohol. Piers… MORE