Using Diesel’ as an example, the push for viral can be a focus
Implications - Diesel proves that knowing your audience and where they aggregate can result in viral success. Rather than relying heavily on traditional print and TV media to promote their brand (like many fashion marketers still do), they’re relying on the web to appeal to their younger demographic. Inspired companies should note that their success has been driven by the ability to evoke emotion, usually through shock or humor. And with multiple executions, there’s less chance of message fatigue for an audience that’s easily bored.
Trend Themes
1. Viral Marketing - Companies like Diesel have demonstrated the success of evoking emotions through their marketing campaigns and relying on the web to appeal to younger demographics, presenting business professionals in fashion and other industries an opportunity to prioritize viral marketing strategies over traditional media.
2. Shock Appeal - Diesel's campaigns featuring cigarettes, alcohol, and global warming have tested the boundaries of conventional marketing strategies by using shock tactics to capture their audience's attention, creating opportunities for other industries to explore similar disruptive advertising techniques.
3. Futuristic Technology - Diesel's campaigns satirizing our dependence on technology and highlighting the possibility of human error offer an opportunity for the tech industry to explore unique and humorous campaign tactics and generate discourse on the future relationship between humans and technology.
Industry Implications
1. Fashion - The disruptive innovation opportunities for the fashion industry include prioritizing viral marketing strategies, redefining advertising tactics to push boundaries and exploring new technology within marketing campaigns to generate a unique shopping experience for customers.
2. Marketing and Advertising - Diesel has demonstrated that the success of marketing campaigns relies on the ability to evoke emotions and create a buzz, which opens up opportunities for businesses specializing in advertising and marketing services to explore new and unconventional strategies that push boundaries and appeal to younger audiences.
3. Technology - The technology industry can leverage Diesel's campaigns that satirize futuristic technology and highlight the possibility of human error to generate meaningful discourse and explore unique and humorous advertising strategies using modern technologies.
6 Featured
135,233 Total Clicks
Date Range:
Apr 06 — Dec 07
Trending:
V. Hot
Consumer Insight Topics:
