Diesel Pushes Limits
Jeremy Gutsche — October 25, 2006 — Marketing
References: psfk
Last week, I wrote about how the world of Fashion is associating itself with porn. Equally shocking, we now have an example of Diesel, a major label, associating itself with cigarettes and alcohol. Piers Fawkes reports that that the NYC Union Square store features, "champagne and Jack everywhere, glasses tumbled over, guitars, cigarettes stubbed on the carpet and the mannequins are even smoking!"
I find this example more shocking (and disappointing) because cigarettes kill more people than porn.
I find this example more shocking (and disappointing) because cigarettes kill more people than porn.
Trend Themes
1. Anti-smoking Fashion - Opportunities for fashion designers and retailers to create and market trendy anti-smoking clothing lines
2. Alcohol-free Marketing - Alcohol manufacturers exploring new ways to market their products without the use of alcohol to appeal to health-conscious consumers
3. Lifestyle-based Marketing - More companies incorporating healthier lifestyle choices into their marketing strategies to attract more consumers looking for healthier options
Industry Implications
1. Fashion Retail - Fashion Retailers can work towards creating clothing and accessories that can counter smoking and drinking to attract health-conscious buyers
2. Alcohol Manufacturing - Alcohol manufacturers can explore new ways to market their products without the use of alcohol to appeal to health-conscious consumers
3. Health and Wellness Industry - The health and wellness industry can work towards better marketing of healthier options for lifestyle-led consumers who can impact industries around the smoking and drinking lifestyle choices
3.6
Score
Popularity
Activity
Freshness
