Michael Marucci — January 23, 2007 — Naughty
Oh look, two models have hijacked Diesel's websites, captured a salesman and tied him to a bed. They've made their demands to Diesel and are now taking requests from readers on what to do with the captured salesman. This ad campaign is set to last for 3 days. How well will it do? So far the youtube videos are rated pretty low...
Here are the hijackers demands:
We'll be here as long as you keep us online or as long as it takes for us to get our 15 megabytes of fame.
So, we're gonna get famous no matter what it takes.
OUR DEMANDS: 1. Keep us live on your home page 2. Use us as models your underwear campaign 3. Change the DIESEL logo to the HEIDIES�
If you don't meet our demands we will: Destroy your underwear in our wood crushing machine The sales guy? You might get him back. Diesel, you should be flattered we hijacked your web site! Thanks to us you're gonna get a lot of publicity. Diesel, you better pay us for this.
Here are the hijackers demands:
We'll be here as long as you keep us online or as long as it takes for us to get our 15 megabytes of fame.
So, we're gonna get famous no matter what it takes.
OUR DEMANDS: 1. Keep us live on your home page 2. Use us as models your underwear campaign 3. Change the DIESEL logo to the HEIDIES�
If you don't meet our demands we will: Destroy your underwear in our wood crushing machine The sales guy? You might get him back. Diesel, you should be flattered we hijacked your web site! Thanks to us you're gonna get a lot of publicity. Diesel, you better pay us for this.
Trend Themes
1. Web Takeover - The hijacking of Diesel's website by lingerie models presents opportunities for brands to experiment with unconventional and attention-grabbing online ad campaigns.
2. User Engagement - The models' request for reader input on what to do with the captured salesman highlights the potential of involving audiences in interactive brand experiences.
3. Viral Marketing - The campaign's goal of achieving viral fame through online exposure showcases the power of leveraging social media and online platforms for brand promotion.
Industry Implications
1. Fashion - The lingerie models' demands to be used as models for Diesel's underwear campaign presents an opportunity for disruptive innovation in the fashion industry by challenging traditional advertising methods.
2. Advertising - The hijacked website and demand for reader engagement demonstrate the potential for disruptive innovation in the advertising industry through unconventional and interactive marketing campaigns.
3. Online Media - The viral nature of the hijacking campaign highlights the disruptive innovation opportunities within the online media industry by showcasing the power of viral marketing strategies for brand exposure.
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