With gossip blogs and web 2.0 sites like Truemors, spreading rumors has never been
Description - Spreading defamatory stories on the web about celebrities is the online answer to traditional print tabloids. Perez Hilton is one of the biggest celebrity blog sites to leak rumors and photos (he’s also involved in several lawsuits because of them). Truemors makes it easy to pass on news, rumors, celeb gossip, science facts and tips. Even Second Life has its own virtual gossip magazines to spread rumors about its avatar stars. Finally, PostSecret is about the secrets of everyday people, allowing people to share their private stories anonymously.
Implications - Everyone likes to have the inside scoop. What information can you “leak” to your customers ahead of everyone else? Maybe you can offer a sneak peek of a new product or an exclusive “members only” club.
Implications - Everyone likes to have the inside scoop. What information can you “leak” to your customers ahead of everyone else? Maybe you can offer a sneak peek of a new product or an exclusive “members only” club.
Trend Themes
1. Online Gossip Blogs - Spreading defamatory stories on the web about celebrities and non-celebrities have resulted in increased traffic on online gossip blogs, and presents an opportunity for businesses to offer exclusive sneak peeks to customers.
2. Virtual Gossip Sites - Virtual gossip magazines have emerged on online platforms such as Second Life and offer potential opportunities for businesses to market their brands in the virtual world.
3. Blog Laws - As bloggers become more influential and well-read, there is a need to reconsider the rules of the blogosphere and implement clearer regulations for defamatory or libelous statements.
Industry Implications
1. Entertainment - Increasing traffic on online gossip blogs presents an opportunity for the entertainment industry to leverage celebrities' popularity and connect with customers.
2. Virtual Reality - Virtual gossip magazines present potential marketing opportunities for businesses in the virtual reality industry that can promote their products in the online world.
3. Legal Services - Clearer regulations and laws related to the blogosphere and the content that bloggers publish have the potential to create a new market for legal services that specialize in this area.
6 Featured
35,044 Total Clicks
Date Range:
Feb 07 — Dec 07
Trending:
Mild
Consumer Insight Topics:
