Burger King's #BurgerClan Helps eSports Players Place Orders
Laura McQuarrie — September 13, 2017 — Tech
References: burgerclan.es & thedrum
Both amateur video game players and professional eSports athletes can attest that even a few precious moments spent away from one's keyboard while playing a game can be devastating, which is why Burger King launched the #BurgerClan.
The #BurgerClan introduced a group of world-class gamers that appeared in-game and were able to take one's order for Burger King Delivery in Spain for a limited time. With the #BurgerClan, those engaged in multiplayer games online through their PlayStation 4 console had the chance to receive both in-game assistance, as well as a convenient way to place an order for food.
To participate, users were required to register their PSN ID and choose whether they'd like to play games like FIFA ’17 or Call of Duty alongside eSports pros who have been recognized as multiple world champions.
The #BurgerClan introduced a group of world-class gamers that appeared in-game and were able to take one's order for Burger King Delivery in Spain for a limited time. With the #BurgerClan, those engaged in multiplayer games online through their PlayStation 4 console had the chance to receive both in-game assistance, as well as a convenient way to place an order for food.
To participate, users were required to register their PSN ID and choose whether they'd like to play games like FIFA ’17 or Call of Duty alongside eSports pros who have been recognized as multiple world champions.
Trend Themes
1. In-game Burger-ordering Services - Burger King's #BurgerClan allows gamers to order food without leaving their game, opening opportunities for other fast food chains to create similar in-game services.
2. Esports Integration in Fast Food - The integration of eSports in fast food promotions, like Burger King's #BurgerClan, presents opportunities for fast food brands to tap into the growing gaming market and target a younger demographic.
3. Convenience in Gaming - The introduction of in-game ordering services by Burger King highlights the demand for convenient options within the gaming industry, providing opportunities for startups to create gaming-related delivery services.
Industry Implications
1. Fast Food - Fast food chains, like Burger King, can benefit from integrating their services into gaming platforms, further reaching their target audience and increasing sales.
2. Esports - The collaboration between Burger King and eSports demonstrates the potential for fast food brands to establish partnerships with gaming communities and capitalize on the growing eSports industry.
3. Gaming Delivery Services - The demand for in-game ordering services creates opportunities for startups to develop specialized delivery services catered to the gaming community, offering convenience and enhancing the gaming experience.
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