Fortnite Astronomical Gathered Players Virtually to See Travis Scott
Laura McQuarrie — April 25, 2020 — Pop Culture
For a few days in April, Fortnite Astronomical invited players in the community to an otherworldly online experience and the world premiere of a new track from Travis Scott. Knowing that Astronomical would attract millions of players, Fortnite set up multiple tour dates and showtimes for players around the world, as well as encores so that friends could catch up on the action. After the event, Fortnite revealed that "over 12.3 million concurrent players participated live in Travis Scott's Astronomical," helping to set an all-time best record.
While Fortnite has held live online performances in the past, Astronomical took place at a time when in-person concerts aren't being held. Now, people are looking for all sorts of ways to come together virtually for real-time shared experiences, especially to support their favorite artists.
While Fortnite has held live online performances in the past, Astronomical took place at a time when in-person concerts aren't being held. Now, people are looking for all sorts of ways to come together virtually for real-time shared experiences, especially to support their favorite artists.
Trend Themes
1. Virtual Music Performances - As in-person concerts continue to be on hold, there is a growing trend in virtual music performances, which present opportunities for innovation in online platforms, virtual reality technology, and live event coordination.
2. Gaming-focused Music Events - The Fortnite Astronomical event demonstrated the potential for gaming-focused music events, which could lead to new collaborations between musicians and game developers, as well as opportunities for immersive gaming experiences.
3. Scalable Online Events - The success of the Astronomical event, with millions of concurrent players, highlights the potential for scalable online events that can reach a massive global audience, opening up new possibilities for businesses seeking to engage with customers remotely.
Industry Implications
1. Virtual Events Industry - As in-person events continue to be limited, the virtual events industry presents an opportunity to create new revenue streams and enhance online experiences using innovative platforms and engagement strategies.
2. Gaming Industry - The intersection of gaming and music opens up new avenues for innovation in both industries, including the development of new games designed around music and the integration of interactive music experiences into existing games.
3. Entertainment Industry - The success of the Astronomical event demonstrates the potential for disruptive innovation in the entertainment industry, particularly in the development of new online experiences that can engage a global audience in novel and compelling ways.
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