Mountain Research Joins Reebok on a Collaborative Silhouette
References: sett.co.jp & hypebeast
Japanese technical outerwear label Mountain Research works in collaboration with sportswear brand Reebok on a deconstructed iteration of the latter's DMX Trail Shadow sneaker model. The upper boasts a layering construction and it sits on top of a thick midsole foundation. The sneakers are set for hiking purposes but with the incorporation of Mountain Research's expertise, it is more versatile.
The colorway is a tan tonal palette and features a blend of mesh and synthetics over the full nubuck upper. There are also embossed detailing and reflective weldings as well. The cage construction is inspired by crampon and features no embellishments at the platform for a sleek finish. The Vector logo has been updated with perforations instead of the traditional printed textures.
Image Credit: Reebok
The colorway is a tan tonal palette and features a blend of mesh and synthetics over the full nubuck upper. There are also embossed detailing and reflective weldings as well. The cage construction is inspired by crampon and features no embellishments at the platform for a sleek finish. The Vector logo has been updated with perforations instead of the traditional printed textures.
Image Credit: Reebok
Trend Themes
1. Collaborative Footwear Designs - The trend of collaborating with different brands in footwear design presents an opportunity for companies to combine expertise and create unique products.
2. Technical Outdoor Wear for Versatile Use - Incorporating technical features into outdoor wear for versatile use creates opportunities for companies to market to a wider audience.
3. Deconstructed Sneaker Design - Deconstructing classic sneaker designs presents a disruptive innovation opportunity for companies to create new, unique products that appeal to niche markets.
Industry Implications
1. Sporting Goods and Outdoor Retail - Companies in the sporting goods and outdoor retail industry can take advantage of the trend towards versatile outdoor wear and collaborate with other brands to create new, technical products.
2. Footwear Retail - Footwear retail companies can embrace the trend of deconstructed sneaker design to create unique products that appeal to fashion-forward, niche markets.
3. Fashion and Apparel - Companies in the fashion and apparel industry can collaborate with technical outdoor wear brands to create fashionable, versatile products that cater to a diverse audience.
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