Roland Mouret Launches His First Line of Luxury Activewear
Francesca Mercurio — October 12, 2021 — Lifestyle
References: wwd
French fashion designer Roland Mouret has launched his first activewear collection, boasting bold colors and color-blocked patterns.
The designer plunged into activewear during the pandemic when he noticed the increase in physical activity amongst women. The new 'Roland Mouret Body' line is designed for the boxing ring, the yoga studio, or track. The designer worked with technical fabrics to ensure the garments performed and fit well during increased movement. The line features bold colors and vivid color-blocked patterns, making each garment a statement piece.
The French designer stayed true to his luxury ethos by coordinating the activewear line to his runway collections. Roland Mouret used the color palette of his Spring 2022 collection to inform his activewear line - thus creating a connection between the designer's creations. The line will launch on October 15 in selected high-end department stores.
Image Credit: Roland Mouret, Jenny Zarins
The designer plunged into activewear during the pandemic when he noticed the increase in physical activity amongst women. The new 'Roland Mouret Body' line is designed for the boxing ring, the yoga studio, or track. The designer worked with technical fabrics to ensure the garments performed and fit well during increased movement. The line features bold colors and vivid color-blocked patterns, making each garment a statement piece.
The French designer stayed true to his luxury ethos by coordinating the activewear line to his runway collections. Roland Mouret used the color palette of his Spring 2022 collection to inform his activewear line - thus creating a connection between the designer's creations. The line will launch on October 15 in selected high-end department stores.
Image Credit: Roland Mouret, Jenny Zarins
Trend Themes
1. Luxury Activewear - The rise of luxury activewear continues as established high-end fashion designers create their own pieces for this market.
2. Bold Color-blocking - Bold, vivid color-blocking patterns are becoming more popular in activewear, allowing for statement pieces that stand out.
3. Technical Fabrics - Increasing emphasis on performance and function in activewear is driving the use of technical fabrics that can withstand increased movement and sweat.
Industry Implications
1. Fashion - Fashion designers are expanding into the activewear market and creating luxury, statement pieces with bold color-blocking and technical fabrics.
2. Fitness - The rise of bold, statement activewear pieces may encourage individuals to exercise and try new fitness activities.
3. Retail - High-end department stores may see a growth in sales as luxury activewear becomes more popular and designers create their own lines for this market.
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