Fila Performa Offers High-Performance Styles from XS to 4X Sizes
Laura McQuarrie — September 11, 2021 — Fashion
References: fashionunited.uk
Fila Performa is the name of the new size-inclusive activewear collection from Fila and it shares tech-enhanced, high-performance styles to support women of all sizes. Available in sizes from XS to 4X, this new collection includes everything from sports bras and tank tops to hoodies, bike shorts and much more.
Some of the fabric technologies that can be found in the pieces include supportive Fila Uplift with Lycra and moisture-wicking properties. There are also styles made with lightweight and quick-drying Fi-Lux and Coolmax to keep wearers feeling cool, dry and comfortable. Forza by Fila can be found in biker shorts and leggings and this tech helps to lift and sculpt the body.
The 88-piece collection is launching in two parts, starting with bright pink, coral, blue and gray colors.
Some of the fabric technologies that can be found in the pieces include supportive Fila Uplift with Lycra and moisture-wicking properties. There are also styles made with lightweight and quick-drying Fi-Lux and Coolmax to keep wearers feeling cool, dry and comfortable. Forza by Fila can be found in biker shorts and leggings and this tech helps to lift and sculpt the body.
The 88-piece collection is launching in two parts, starting with bright pink, coral, blue and gray colors.
Trend Themes
1. Size-inclusive Activewear - Opportunity for other activewear companies to follow Fila's lead and offer athletic wear for all sizes.
2. Tech-enhanced Fabrics - Innovative fabrics and technologies that can offer quick-drying and moisture-wicking properties, as well as lifting and sculpting the body, are disruptive opportunities for apparel manufacturing.
3. Multiple Collection Launches - Dividing the collection launch into two parts, with bright and lively colors for the initial release, could potentially appeal to consumers who prefer gradual brand releases and/or more options for mixing and matching.
Industry Implications
1. Athletic Wear - Opportunity for athletic wear companies to diversify their offerings with size-inclusive collections, therefore tapping into a broader market.
2. Textile Manufacturing - Innovation and incorporation of fabrics and technologies that could enhance activewear functionality and comfort could create a disruption in the textile industry.
3. Marketing - Launching a diverse collection in parts and using lively colors could be a marketing disruption, as it creates more preference for select styles and better visual appeal to buyers.
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