TVAAG Makes Ultra-Performance Pieces Dyed with 24 Ayurvedic Herbs
Laura McQuarrie — December 2, 2020 — Fashion
References: kickstarter & prnewswire
TVAAG is putting a twist on infused activewear with the world's first collection of 100% ethically sourced and sustainable plant-based activewear that's naturally dyed with 24 Ayurvedic herbs. TVAAG uses plant-based fabrics like bamboo and GOTS-cotton, and all-natural herbal dyes to offer a sustainable and skin-friendly alternative to conventional activewear that's made from synthetics and colored with toxic dyes.
Some of the herbs that are used to color the activewear styles include neem and tulsi, which are important parts of the ancient Indian medicinal system. Naturally breathable and moisture-wicking, the leggings support long-lasting comfort to keep the skin from feeling irritated and chafed.
While there are infused activewear pieces that are enriched with CBD or silver technology, TVAAG fuses the principles of Indian traditional textile manufacturing with ultra-performance designs.
Image Credit: TVAAG
Some of the herbs that are used to color the activewear styles include neem and tulsi, which are important parts of the ancient Indian medicinal system. Naturally breathable and moisture-wicking, the leggings support long-lasting comfort to keep the skin from feeling irritated and chafed.
While there are infused activewear pieces that are enriched with CBD or silver technology, TVAAG fuses the principles of Indian traditional textile manufacturing with ultra-performance designs.
Image Credit: TVAAG
Trend Themes
1. Ethical Activewear - Creating plant-based activewear using sustainable fabrics and natural dyes presents an opportunity for businesses to innovate with ethical and eco-friendly designs.
2. Herbal Infusion - Infusing clothing with herbal properties provides an opportunity for businesses to innovate with natural dyeing methods that enhance the quality of the clothing's material and its environmental impact.
3. Traditional Textile Manufacturing - Incorporating traditional textile manufacturing techniques with modern ultra-performance design presents an opportunity for technology-based businesses to innovate and create unique, cultural fashion pieces.
Industry Implications
1. Sustainable Fashion - Industries focusing on sustainable fashion production could incorporate TVAAG's eco-friendly process of using natural dyes with plant-based materials into their designs and production processes to create clothing with a smaller ecological footprint.
2. Herbal Medicine - Herbal medicine industries could seek to explore innovative ways to use natural dyes in their processes, as well as partnering with sustainable fashion companies to create clothing that supports the health and wellbeing of their customers.
3. Technology-based Fashion - Industries utilizing technology-based designs can use traditional textile manufacturing techniques like TVAAG to innovate clothing that merges traditional practices with modern technology.
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