Puma's Cloud 9 Collaboration Will Feature Technical Wear
Ellen Smith — September 18, 2020 — Fashion
References: hypebae
Puma's Cloud 9 collaboration marks the brand's continued efforts to be recognized as a force in the eSports world, offering apparel that's practical, technical and stylish.
Its latest line focuses on performance, offering wind breakers, hoodies, T-shirts, hats, pants and more. To push the sports-forward aesthetic, these items arrive in team colors. eSports apparel has been popularized in the past few years as gaming platforms grow and serve as a space for brands to advertise. Recently, Champion launched a Gamer-specific apparel line that enables streamers to comfortably sport technical loungewear. Puma's entrance into this space marks a continued growth, as nearly all activewear brands are recognizing the importance of the eSports world.
Puma's Cloud 9 collaboration will be revealed later this year.
Image Credit: Puma, Cloud 9
Its latest line focuses on performance, offering wind breakers, hoodies, T-shirts, hats, pants and more. To push the sports-forward aesthetic, these items arrive in team colors. eSports apparel has been popularized in the past few years as gaming platforms grow and serve as a space for brands to advertise. Recently, Champion launched a Gamer-specific apparel line that enables streamers to comfortably sport technical loungewear. Puma's entrance into this space marks a continued growth, as nearly all activewear brands are recognizing the importance of the eSports world.
Puma's Cloud 9 collaboration will be revealed later this year.
Image Credit: Puma, Cloud 9
Trend Themes
1. Esports Apparel - The rise of gaming platforms presents an opportunity for apparel brands to develop practical and stylish clothing for gamers to wear.
2. Performance Wear - There is a growing opportunity for companies to develop performance wear specifically for gamers, featuring technical materials and comfortable designs.
3. Collaborative Clothing Lines - Collaborating with established gaming groups and teams presents opportunities for brands to tap into the growing eSports industry and reach a wider audience.
Industry Implications
1. Activewear - Activewear companies can leverage the growth of eSports to expand their product lines and reach a new market.
2. Gaming - The rise of eSports means there are opportunities for companies within the gaming industry to collaborate with apparel brands and offer their fans designer clothing.
3. Fashion - The intersection of fashion and gaming creates a new space for innovative apparel designers to develop unique clothing lines catering to the needs of gamers.
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