The KOUP Cinnamon T-Shirt Naturally Combats Odor
Laura McQuarrie — December 18, 2019 — Eco
References: kickstarter
Silver is commonly infused into performance clothing, bedsheets and towels to keep odor-causing bacteria at bay but KOUP is introducing a new way for people to stay fresh with the Cinnamon T-Shirt. The unique clothing design is made with patented technology that combines cinnamon extracts and recycled polyester, which creates a yarn that's breathable, lightweight, eco-friendly and odor-fighting.
The quick-drying, non-toxic t-shirt style makes the most of cinnamon, which is antimicrobial and all-natural. While some heavy metal coatings used on textiles are temporary and disappear after only a few cycles of laundry, the patented technology used on the Cinnamon T-Shirt promises to last a lifetime.
As well as leveraging the natural properties of cinnamon, the design of the shirt encourages airflow with a pore-like, textured jacquard structure.
Image Credit: KOUP
The quick-drying, non-toxic t-shirt style makes the most of cinnamon, which is antimicrobial and all-natural. While some heavy metal coatings used on textiles are temporary and disappear after only a few cycles of laundry, the patented technology used on the Cinnamon T-Shirt promises to last a lifetime.
As well as leveraging the natural properties of cinnamon, the design of the shirt encourages airflow with a pore-like, textured jacquard structure.
Image Credit: KOUP
Trend Themes
1. Cinnamon-infused Clothing - Opportunity to disrupt the performance clothing market by introducing cinnamon-infused fabrics that combat odor-causing bacteria.
2. Eco-friendly Yarn - Disruptive innovation opportunity to create more sustainable and odor-fighting yarns by combining cinnamon extracts and recycled polyester.
3. Antimicrobial Fashion - Chance to revolutionize the fashion industry by incorporating antimicrobial properties into clothing, such as utilizing cinnamon extracts for odor control.
Industry Implications
1. Performance Apparel - Opportunity for performance clothing brands to explore the use of cinnamon-infused fabrics to address odor-related issues.
2. Sustainable Textiles - Disruptive innovation potential within the sustainable textiles industry by developing odor-fighting yarns through the combination of cinnamon extracts and recycled polyester.
3. Fashion and Apparel - Revolutionary potential in the fashion industry to incorporate antimicrobial properties into clothing through the use of cinnamon extracts for odor control.
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