Slash and Angry Birds Maker Rovio Team up for Cross Promotions
Andrew Sztein — March 10, 2013 — Tech
References: slashonline & mashable
When you think of epic rock collaborations, chances are you don't think about popular cutesy mobile games.
Yet, through some bizarre serendipity, legendary guitarist Slash is apparently a huge Angry Birds fan. More believable is the fact that many Rovio (the creators of Angry Birds) employees are Slash fans. The mutual respect has resulted in a slew of interesting collaborations, such as Slash covering the Angry Birds Space theme. Fans can hear the cover just by downloading the game's update, which will play over the title screen. The update also includes a quirky surprise in the addition of a new Angry Bird, the Slashbird, which smashes through pig structures using the awesome power of rock.
Slash had another idea to pitch to Rovio as well, a new mobile game called Angry Bands. Here's hoping the rock collaborations between the two yields some Angry Bands for all.
Yet, through some bizarre serendipity, legendary guitarist Slash is apparently a huge Angry Birds fan. More believable is the fact that many Rovio (the creators of Angry Birds) employees are Slash fans. The mutual respect has resulted in a slew of interesting collaborations, such as Slash covering the Angry Birds Space theme. Fans can hear the cover just by downloading the game's update, which will play over the title screen. The update also includes a quirky surprise in the addition of a new Angry Bird, the Slashbird, which smashes through pig structures using the awesome power of rock.
Slash had another idea to pitch to Rovio as well, a new mobile game called Angry Bands. Here's hoping the rock collaborations between the two yields some Angry Bands for all.
Trend Themes
1. Rock Gaming Collaborations - The collaboration between Slash and Angry Birds opens up opportunities for more collaborations between popular rock artists and mobile game developers.
2. Music-themed Mobile Games - The idea of Angry Bands presents a disruptive innovation opportunity for the creation of more music-themed mobile games that combine popular artists with gameplay.
3. Cross-platform Promotions - The cross-promotion between Slash and Angry Birds highlights the potential for more cross-platform partnerships in the entertainment industry, connecting different fan bases.
Industry Implications
1. Mobile Gaming - The collaboration between Slash and Rovio showcases the potential for innovation in the mobile gaming industry through partnerships with popular artists and musicians.
2. Music and Entertainment - The Angry Birds and Slash collaboration demonstrates how the music and entertainment industry can explore new avenues for cross-promotions and collaborations with mobile game developers.
3. Digital Marketing - The cross-promotion between Slash and Angry Birds highlights the opportunity for digital marketers to leverage partnerships and collaborations between different mediums to reach wider audiences.
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