NutriBullet is Introducing Superfood Essentials & Superboosts
Laura McQuarrie — May 27, 2020 — Lifestyle
References: capitalbrands & prnewswire
NutriBullet is introducing Superfood Essentials and Superboosts as a new line of blended, plant-powered supplements that are perfect for using with a personal or full-size blender. With the NutriBullet Superfood Essentials, there’s the phytonutrient-rich Everyday Essential Greens and a non-GMO vegan protein that’s easy to digest.
The new offerings from NutriBullet also include the NutriBullet Superboosts in Original Detox, Matcha Energy, Spiced Cocoa Fat Burn and Citrus Berry Immunity. The latter is launching at a time when health-conscious consumers want to bolster their body’s natural ability to defend itself with ingredients like zinc and Vitamin C. As well as being able to blend these products into smoothies and stir them into water, consumers can also scoop them into oatmeal for quick and easy boosts.
Image Credit: NutriBullet
The new offerings from NutriBullet also include the NutriBullet Superboosts in Original Detox, Matcha Energy, Spiced Cocoa Fat Burn and Citrus Berry Immunity. The latter is launching at a time when health-conscious consumers want to bolster their body’s natural ability to defend itself with ingredients like zinc and Vitamin C. As well as being able to blend these products into smoothies and stir them into water, consumers can also scoop them into oatmeal for quick and easy boosts.
Image Credit: NutriBullet
Trend Themes
1. Blended Superfood Supplements - The trend of blended superfood supplements offers disruptive innovation opportunities in the health and wellness industry.
2. Plant-powered Supplements - The trend of plant-powered supplements presents disruptive innovation opportunities in the nutrition and dietary supplement industry.
3. Functional Supplement Blending - The trend of functional supplement blending opens up disruptive innovation opportunities for kitchen appliance manufacturers and the health food industry.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore disruptive innovation opportunities by incorporating blended superfood supplements into their product offerings.
2. Nutrition and Dietary Supplements - The nutrition and dietary supplement industry can leverage the popularity of plant-powered supplements to create innovative and personalized product options.
3. Kitchen Appliance Manufacturers - Kitchen appliance manufacturers can tap into the trend of functional supplement blending by creating innovative blenders and accessories to cater to the growing demand.
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