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Icelandic Inspiration

Icelandic-style yogurt gains momentum with North American consumers

Trend - Icelandic-style skyr has captured the attention of novelty-seeking consumers. Similar in texture and taste to yogurt but made with active bacterial cultures that are specific to skyr, the product is gaining popularity in North America for its nutritious formula which is high in calcium and protein, and low in sugar.

Insight - In a bid to make the most out of their diet, health-conscious consumers are interested in experimenting with different products that carry nutritious benefits. When surveying new offerings on the market, curiosity-driven individuals often opt-in for formulas that are unfamiliar to them. As a result, they are not only trying products that might suit their unique dietary preferences, but they are also indulging in a novelty experience.
Workshop Question - Where can your brand pull inspiration from recent and emerging trends in recreational travel?
Trend Themes
1. Novelty-seeking Consumers - Curiosity-driven individuals often opt-in for formulas that are unfamiliar to them.
2. High-protein and Low-sugar Options - With consumer preferences for low-fat and high-protein foods increasing, brands are responding with new options.
3. Functional Ingredients - Brands are responding with new options that incorporate recipes and ingredients from around the world.
Industry Implications
1. Food and Beverage Industry - Incorporating naturally functional ingredients in products can set a business apart and meet the evolving needs of consumers.
2. Fitness and Wellness Industry - There is an increasing demand for healthy food options that provide high nutritional value to supplement a healthy and active lifestyle.
3. Hospitality Industry - Hotels, restaurants, and cafes can benefit from offering a diverse range of healthy options that cater to a wide range of dietary preferences.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 30 Examples:
68,534 Total Clicks
Date Range:
Jul 16 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Functional Icelandic Yogurts
Functional Icelandic Yogurts
The New Nordic Dairy Co.'s Whole Milk Skyr Has Matcha & Rosewater
The New Nordic Dairy Co. is expanding upon its Icelandic yogurt range with an all-new whole milk line with ingredients that boast functional wellness benefits. While the original non-fat skyr line... MORE
Mix-In Low-Sugar Yogurts
Mix-In Low-Sugar Yogurts
siggi's SIMPLE SIDES Pair Whole-Milk Skyr with Nourishing Add-Ins
siggi’s prides itself on sharing Icelandic-style low-sugar yogurt made with simple ingredients and it is now adding to its range with SIMPLE SIDES. This new product line from the brand... MORE
Blended Icelandic Yogurts
Blended Icelandic Yogurts
Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible
Green Mountain Creamery was established in 2011 and set out to make Greek yogurt approachable to consumers, especially those unsure of its taste and texture. Now, the Vermont-based company is... MORE
Protein-Rich Icelandic Yogurts
Protein-Rich Icelandic Yogurts
This Icelandic Dairy Product is Made from Heirloom Skyr Cultures
Icelandic Provisions is selling a range of protein-rich yogurts made from Heirloom Skyr Cultures. With a growing number of consumers looking for ways to up their protein intake, this Icelandic dairy... MORE
Icelandic Cheese Spreads
Icelandic Cheese Spreads
Arla Foods' Cream Cheese Spread is Prepared with Icelandic Yogurt
Arla Foods is adding to its collection of cream cheese spreads with an all-new Skyr Cream Cheese Spread, which is made with Icelandic yogurt. Over the past few years, skyr has emerged as an... MORE
Protein-Rich Icelandic Yogurts
Protein-Rich Icelandic Yogurts
The Danone Light & Free Skyr Yogurts Contain No Fat or Added Sugar
The Danone Light & Free Skyr Yogurts have been announced by the brand as a new Icelandic yogurt option that will provide consumers a tasty snack that is packed with protein and free of... MORE

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Drinkable Icelandic-Style Yogurts
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