Arla's Iceberg-Inspired Yogurt Containers Hint at What's Beyond the Surface
Laura McQuarrie — April 10, 2015 — Lifestyle
References: arla & packagingoftheworld
Taking inspiration from elements of Iceland's natural landscape, Arla's yogurt containers show off its flavorful infusions.
Since it's common for yogurt to be mixed with fruit and other syrups on the bottom, this packaging design by Elmwood is a clever way to play off of this concept. As an Icelandic-style yogurt launched in the UK, the branding shows off the vibrancy of the country and its flavors. The SKYR brand of yogurt from Arla comes in three types, including a mix made with strawberries, an original variety and another with honey.
Rather than spelling out the separate ingredients in text form, this packaging's visual cues help to make its offerings very apparent to consumers in-store.
Since it's common for yogurt to be mixed with fruit and other syrups on the bottom, this packaging design by Elmwood is a clever way to play off of this concept. As an Icelandic-style yogurt launched in the UK, the branding shows off the vibrancy of the country and its flavors. The SKYR brand of yogurt from Arla comes in three types, including a mix made with strawberries, an original variety and another with honey.
Rather than spelling out the separate ingredients in text form, this packaging's visual cues help to make its offerings very apparent to consumers in-store.
Trend Themes
1. Nature-inspired Packaging - Companies can explore using elements from nature to create visually appealing packaging designs that capture consumers' attention and reflect the product's characteristics.
2. Flavor Visualization - Brands can experiment with using visual cues and imagery on packaging to showcase the different flavors and ingredients of their products, making it easier for consumers to identify their preferences.
3. Cultural Branding - Embracing and highlighting elements of a specific culture in branding can create a unique and engaging experience for consumers, allowing them to connect with the product on a deeper level.
Industry Implications
1. Food Packaging - Innovations in packaging designs for food products, such as yogurt containers, can create opportunities to enhance consumer experience and differentiate brands in the competitive food industry.
2. Food and Beverage - Brands within the food and beverage industry can explore visually engaging packaging designs to create a strong brand identity and attract consumers seeking unique and innovative products.
3. Global Brand Expansion - Companies looking to expand their brand globally can consider incorporating cultural elements in their branding and packaging design to resonate with target markets and capture consumer interest.
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