Leonardo DiCaprio Foundation Creates Sustainable 'Lyon' Coffee
Katherinev123 — February 11, 2012 — Social Good
References: leonardodicaprio & brandingmagazine
The Leonardo DiCaprio Foundation has created a coffee brand in collaboration with La Colombe, a famous coffee-roasting company. The new coffee, called 'Lyon,' will be made using sustainable processes and will benefit the causes supported by the Leonardo DiCaprio Foundation such as helping endangered species, preserving forests, providing disaster relief and more.
Founded in 1998, the Leonardo DiCaprio Foundation was founded by the actor and his family to help social causes that promote a sustainable future. Now, 100 percent of the proceeds from the organization's newly created 'Lyon' coffee will go toward these social causes. What's more, the Lyon coffee was created using socially responsible practices -- for example, its beans are sourced from farms spanning Haiti to Ethiopia that apply sustainable farming principles.
Says Leonardo DiCaprio, "Raising awareness on the most pressing environmental issues of our time is more important than ever. I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants."
Founded in 1998, the Leonardo DiCaprio Foundation was founded by the actor and his family to help social causes that promote a sustainable future. Now, 100 percent of the proceeds from the organization's newly created 'Lyon' coffee will go toward these social causes. What's more, the Lyon coffee was created using socially responsible practices -- for example, its beans are sourced from farms spanning Haiti to Ethiopia that apply sustainable farming principles.
Says Leonardo DiCaprio, "Raising awareness on the most pressing environmental issues of our time is more important than ever. I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants."
Trend Themes
1. Sustainable Coffee - The creation of the Leonardo DiCaprio Foundation's 'Lyon' coffee using social responsible practices highlights a trend towards ethically sourced, sustainable coffee.
2. Celebrity Social Responsibility - The creation of the 'Lyon' coffee brand by the Leonardo DiCaprio Foundation shows a trend towards celebrities using their platform to promote social responsibility.
3. Sustainable Farming - The use of sustainably farmed coffee beans for the 'Lyon' coffee brand shows a trend towards sustainable farming practices in the coffee industry.
Industry Implications
1. Coffee - The creation of the 'Lyon' coffee brand by the Leonardo DiCaprio Foundation impacts the coffee industry by emphasizing the importance of sustainable and socially responsible practices.
2. Non-profit - The Leonardo DiCaprio Foundation's creation of the 'Lyon' coffee brand shows a trend towards celebrity-founded non-profit organizations promoting sustainability and social responsibility.
3. Environmental Sustainability - The creation of the 'Lyon' coffee brand by the Leonardo DiCaprio Foundation highlights a trend towards the importance of environmental sustainability in industries such as coffee and beyond.
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