'Matchmallows' Serves as an Anti-Materialistic Dating App
Gurveer Brah — August 17, 2015 — Tech
Dating in North America places a significant emphasis on physical attraction, but this anti-materialistic dating app wants to shift that down on the dating totem pole.
'Matchmallows' is an app developed by Caline Nahhas, Andy Tarabay and Jad Arida in Beirut, where they thought the current dating app scene placed an emphasis on appearance and had a lack of intimacy. Instead the Middle-East and North Africa sees a cultural issue with sharing too much on these current apps but Matchmallows lets personality traits take the lead (photos are optional).
The anti-materialistic dating app mixes the "intelligence of Match.com and the fun of Tinder” and users set up a profile and are matched based on their passion, personality and lifestyle. In the search for your soulmate, this app thinks it's more about how someone thinks, not just how they look.
'Matchmallows' is an app developed by Caline Nahhas, Andy Tarabay and Jad Arida in Beirut, where they thought the current dating app scene placed an emphasis on appearance and had a lack of intimacy. Instead the Middle-East and North Africa sees a cultural issue with sharing too much on these current apps but Matchmallows lets personality traits take the lead (photos are optional).
The anti-materialistic dating app mixes the "intelligence of Match.com and the fun of Tinder” and users set up a profile and are matched based on their passion, personality and lifestyle. In the search for your soulmate, this app thinks it's more about how someone thinks, not just how they look.
Trend Themes
1. Personality-focused Dating Apps - The trend towards dating apps that prioritize personality traits over physical appearance opens up opportunities for creating more meaningful connections online.
2. Anti-materialistic Dating - The desire for dating apps that de-emphasize materialistic factors and focus on deeper connections can disrupt the traditional dating app market.
3. Intimacy-oriented Dating Apps - The rise of dating apps that prioritize intimacy and emotional compatibility over superficial traits offers a disruptive innovation opportunity in the dating industry.
Industry Implications
1. Dating App Industry - The dating app industry can benefit from developing platforms that prioritize personality traits and deeper connections, catering to users seeking more meaningful relationships.
2. Social Networking Industry - The social networking industry could tap into the demand for platforms that foster intimacy and emotional connection, creating spaces for users to form more authentic relationships.
3. Tech Startups - Tech startups focusing on creating anti-materialistic dating apps have the opportunity to disrupt the dating scene by redefining how people connect and form relationships online.
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