The Forever 21 Star Wars Collection Offers Discounted Galactic Garments
Malika Renee Butss — December 2, 2015 — Fashion
References: usatoday & chiclaunches
With just a few days before the release of the latest Star Wars film, the Forever 21 Star Wars collection has been released. This line of intergalactic apparel features streetwear garments branded with recognizable Star Wars references.
While most designer Star Wars apparel comes with a pricey tag, Disney and Forever 21 have teamed up to create a line of apparel that is Star Wars-themed and affordable. The capsule collection is limited to 30 pieces and offers bodysuits, pajamas, sweaters, sweat pants and t-shirts for women, men and children. The Forever 21 Star Wars collection features iconic imagery and quotes from the sci-fi saga branded on each piece.
Being sold by one of the most popular fast fashion retailers makes this collection an inclusive line Star Wars fans of all ages can enjoy and afford.
While most designer Star Wars apparel comes with a pricey tag, Disney and Forever 21 have teamed up to create a line of apparel that is Star Wars-themed and affordable. The capsule collection is limited to 30 pieces and offers bodysuits, pajamas, sweaters, sweat pants and t-shirts for women, men and children. The Forever 21 Star Wars collection features iconic imagery and quotes from the sci-fi saga branded on each piece.
Being sold by one of the most popular fast fashion retailers makes this collection an inclusive line Star Wars fans of all ages can enjoy and afford.
Trend Themes
1. Affordable Sci-fi Apparel - The trend of offering affordable sci-fi apparel through fashion collaborations presents opportunities for fast fashion retailers to capture loyal sci-fi fan markets.
2. Character-themed Apparel - Character-themed apparel holds potential for licensing deals between fashion brands and entertainment franchises, creating a mutually-beneficial business opportunity for generating additional revenue streams.
3. Exclusive and Limited-release Collections - The trend towards releasing exclusive and limited collections with collaborated themes allows fashion brands to tap into niche target audiences and encourage fast purchasing decisions based on the time-sensitive nature of the product.
Industry Implications
1. Fashion and Retail - Fashion industry leaders can take advantage of fashion collaborations and limited release collections for entertainment franchises to tap into new niche markets and offer unique and exclusive products to customers.
2. Entertainment and Licensing - Entertainment industry partners can increase the merchandise revenue stream by collaborating with fashion retailers to create affordable clothing lines featuring their popular characters and franchises.
3. Marketing and Advertising - Marketing and advertising firms can create targeted campaigns for upcoming exclusive limited-series releases to reach out to niche audiences and create a buzz around a time sensitive opportunity.
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