Contiki and Teemill Joined Forces to Combat Fast Fashion
Riley von Niessen — April 29, 2020 — Marketing
Travel and tourism company Contiki has joined forces with Teemill, an on-demand ethical t-shirt manufacturer that enables buyers to sell their own designs through its services, to create The Sustainable Travel Store, which is available online.
The aim of the collaborative online shop is to combat fast fashion, while honoring the beautiful travel destinations that are accessible through some of Contiki's guided group tours. The shirts boast graphic designs that spotlight iconic landmarks, and feature other travel-inspired artwork that appeals to the many consumers who're eager to plan their next trip.
In order to benefit frontline workers who are helping the world through the COVID-19 pandemic, Contiki also announced that it will be giving away some of the exclusive tees to them. To nominate a frontline worker, travel-lovers were encouraged to tag them in Contiki's Instagram channel from April 24th until the 26th. When the winners are selected, they'll be notified the week of May 4th.
Image Credit: Instagram @Contiki
The aim of the collaborative online shop is to combat fast fashion, while honoring the beautiful travel destinations that are accessible through some of Contiki's guided group tours. The shirts boast graphic designs that spotlight iconic landmarks, and feature other travel-inspired artwork that appeals to the many consumers who're eager to plan their next trip.
In order to benefit frontline workers who are helping the world through the COVID-19 pandemic, Contiki also announced that it will be giving away some of the exclusive tees to them. To nominate a frontline worker, travel-lovers were encouraged to tag them in Contiki's Instagram channel from April 24th until the 26th. When the winners are selected, they'll be notified the week of May 4th.
Image Credit: Instagram @Contiki
Trend Themes
1. Sustainable Fashion - The collaboration between Contiki and Teemill creates an opportunity to disrupt fast fashion and promote sustainability by offering ethical on-demand t-shirt manufacturing.
2. Travel-inspired Apparel - The use of graphic designs featuring iconic travel locations creates the potential to promote more popular destinations and new locations.
3. Social Media Engagement - Contiki's Instagram campaign to nominate frontline workers creates an interactive opportunity for customers to engage with the brand and potentially win limited-edition tees.
Industry Implications
1. E-commerce - The on-demand ethical t-shirt manufacturing industry has significant potential for growth due to increasing consumer awareness and demand for sustainable fashion.
2. Travel and Tourism - The use of iconic travel locations on t-shirts creates an opportunity to boost tourism and promote less popular or unknown travel destinations.
3. Social Media Marketing - The use of social media campaigns to engage with customers and promote ethical and sustainable initiatives is an opportunity for all industries to improve their brand image and increase customer loyalty.
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