Phenom by Thao & the Get Down Stay Down Was Made with Zoom
Laura McQuarrie — April 13, 2020 — Pop Culture
References: fastcompany
Due to a global pandemic, a variety of events and creative projects that require people to be in the same room are being put on hold or adapted to suit the need to keep a safe distance from others—as seen in the music video for Phenom by Thao & the Get Down Stay Down, which was made with the video conferencing app Zoom. The music video is set up to show nine screens simultaneously, a scene that's familiar to those who have participated in a group video chat via Zoom. In each of the boxes is a different person, each of which performs their own choreography apart from, but in unison, with the others.
The music video also plays with the nine screens, making it appear as though people are falling, showing the creativity that can be expressed with coordination and a few simple resources.
The music video also plays with the nine screens, making it appear as though people are falling, showing the creativity that can be expressed with coordination and a few simple resources.
Trend Themes
1. Virtual Music Videos - Creating music videos remotely using video conferencing apps presents disruptive innovation opportunity for the entertainment industry.
2. Collaborative Remote Projects - Incorporating video conferencing technology for remote collaboration presents an opportunity for businesses to continue operations during COVID-19, while also providing more flexibility.
3. Interactive Remote Experiences - Developing more interactive remote experiences using video conferencing tools presents an opportunity for event planners to expand the reach of their offerings beyond physical limitations.
Industry Implications
1. Music - Using video conferencing technology in music production and promotion presents an opportunity for music artists and labels to create engaging content while adhering to social distancing measures.
2. Business - Incorporating video conferencing technology for remote collaboration and operations presents an opportunity for businesses to adapt to the new normal and become more flexible.
3. Events - Developing more interactive remote experiences using video conferencing tools presents an opportunity for event planners to overcome the limitations of traditional in-person events and create new, unique experiences.
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